Thursday 18 December 2014

Simone Rocha believes 'there's no comparison' to London for fashion designers

Freya Drohan

Published 11/06/2014 | 16:49

LONDON, ENGLAND - JUNE 03: Simone Rocha attends the Glamour Women of the Year Awards at Berkeley Square Gardens on June 3, 2014 in London, England.  (Photo by Gareth Cattermole/Getty Images)
Simone Rocha attends the Glamour Women of the Year Awards at Berkeley Square Gardens in London, England
Models present creations from designer Simone Rocha during the 2014 Autumn / Winter London Fashion Week in London

Rising Irish talent Simone Rocha is adamant that London is the place to be for young designers.

The London-based daughter of John Rocha has enjoyed a stratospheric rise to fame since graduating with a masters in fashion from London’s prestigious Central Saint Martins College of Art and Design.

Since launching her eponymous line in 2011, Simone has become one of the industry’s most in demand designers and she says she has the British capital to thank for that.

"London has a unique energy when it comes to fashion, there's no comparison. If you're a young designer, there's so much support, your creativity is really nurtured," Simone explained to Glamour magazine.

Last week, she was honoured at the magazine's annual Women of the Year Awards, where she picked up the gong for Designer of the Year.

The 27-year-old will soon add ‘denim designer’ to her list of accomplishments when she teams up with J Brand Jeans.

"I'm collaborating with J Brand on a denim collection. It's exciting to translate my vision and create something more casual and street. Apart from that, I just want to keep doing special, beautiful shows and making clothes that women want to wear."

The Dalston resident also said, "I try to create something thought-provoking, that's innovative and always pushing forward. It's about telling a story".

Simone is not the first designer to be seduced by the creative hub in London, and nor will she be the last.

With all bar one student from last year’s graduating fashion class from the National College of Art and Design having hot-footed it abroad to establish themselves, what future does this leave for the Irish fashion industry?

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