Rafael Nadal causes a stir as he takes part in a game of 'Strip Tennis'
Rafael Nadal, the new face and body of Tommy Hilfiger underwear, is causing fans to get hot under the collar.
Following on from his foray into modelling with Emporio Armani, Nadal is stripping down to his smalls again for a new campaign.
Better known for his prowess on the tennis court, the 29-year-old athlete was picked by Tommy Hilfiger to front the newly revamped mens underwear range.
To celebrate the collaboration, 14-time Grand Slam winner Nadal hosted a tennis tournament with a sexy twist in New York's Bryant Park.
The pop up tennis event brought together notable celebrities including Martha Stewart and Glee's Jane Lynch aswell as models Chanel Iman and Hannah Davis, who competed in a rapid-fire competition with a fun twist - each time a team scored a point their opponents removed a piece of clothing, eventually unveiling the new Tommy Hilfiger men’s and women’s underwear designs.
Legendary US designer Hilfiger has taken his underwear designs in a more modern and athletic direction this season, meaning the venture with Nadal was a no brainer.
"Nadal is the ultimate global brand ambassador for this new direction,”
Watch the 'Strip Tennis' below - as points are won and clothes are lost.