Sunday 19 February 2017

Nike under fire for featuring 'abnormally thin' Bella Hadid as new spokesmodel

Published 21/11/2016 | 12:10

Bella Hadid for Nike/Instagram
Bella Hadid for Nike/Instagram
Bella Hadid in New York
Model Bella Hadid is spotted leaving her apartment in New York City,
Bella Hadid in Paris earlier this year
Model Bella Hadid attends Dior Beauty celebrates The Art of Color with Peter Philips on October 25, 2016 in New York City. (Photo by Nicholas Hunt/Getty Images for Dior Beauty)
Bella Hadid in a bikini. Picture: Instagram

Nike has been criticised for featuring model Bella Hadid as its new campaign star.

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The 19-year-old landed a lucrative contract with the sports brand earlier this month and she has come under fire for her extremely slim appearance.

Bella Hadid in Paris earlier this year
Bella Hadid in Paris earlier this year

Bella, a former equestrian, has Lyme disease, and recently revealed she was working out too hard ahead of her Victoria's Secret Fashion debut but wasn't happy with the amount of weight she's losing.

"My weight fluctuates so much, I really didn’t mean to [lose weight]. Like I want boobs. I want my ass back. But it’s not my fault. My weight fluctuates and so does everybody’s and I think that if people are gonna judge, that’s the worst you can possibly do because everybody is different," she said last week,

Nike fans have taken to social media to express their disappointment at using an "abnormally thin" model for its athletic range.

US gymnast Meryl Davis was first to hit out, pointing out that Nike and Puma both feature celebrity spokesmodels instead of athletes with Hadid and Kylie Jenner.

She posted a side by side image of Jenner, Hadid and Olympic gymnast Aly Raisman in Reebok with the caption, "I’ll take the one promoted by the athlete please."

Bella's mother Yolanda jumped to her defence, saying she was training for the Olympics as an equestrian until she was diagnosed with Lyme disease in 2015.

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