Naked models in gas masks storm London Fashion Week to protest 'toxic' childrenswear
Animal rights campaigners from PETA crashed London Fashion Week to highlight the dangers of "toxic" fur.
The activists from PETA (People for the Ethical Treatment of Animals) were hoping to highlight the findings of a recent study that found toxic and potentially carcinogenic chemicals in fur used in fur-trimmed children's clothing.
The protesters crashed the opening of London Fashion Week on Friday morning wearing nothing but knickers, nipple tape and gas masks to reference the iconic PETA campaigns: 'We'd Rather Go Naked Than Wear Fur' and held signs that read 'FUR IS TOXIC'.
The study, conducted in the Bremer Umwelt Institute in Germany, found that raccoon dog and coyote fur used in children's garments "contained large amounts of toxic substances, particularly formaldehyde, which can cause allergic reactions and is considered carcinogen, and ethoxylates, which are known to be disruptive to hormone production and reproductive organs."
PETA Associate Director Elisa Allen said: "There's nothing fashionable about fur torn from the bodies of struggling animals and then laden with chemicals that are dangerous to people who wear it."