M&S salutes the skills of 'seasonless dressing'
The first M&S franchise in Ireland, a Simply Food store, opens today at Dublin's Heuston station, run by SSP who operate similar businesses in the UK.
M&S first opened in Ireland in 1979 and now has 17 fashion and food stores here. Unlike the UK, where up to 30 store closures have been announced, their Irish operation is expanding.
Belinda Earl, M&S style director, was in Dublin yesterday to talk through SS17 trends. She pointed to the art of "seasonless dressing" through the use of layers rather than big wardrobe shifts.
Last month, M&S reported its first increase in Christmas clothing sales for six years. Ms Earl spoke of the need to make collections "relevant" and stressed focus on style, colour, fit and fabrics.
"Our colour experts work really hard to ensure that we have a consistency of colour palette so where we have co-ordination and blended colours, they are actually quite sympathetic to each other.
"It's not always just about matchy-matchy, it is also about having colours which complement each other, enhance a look and make customers feel better," she said.
One of standout looks was an M&S Collection white blazer and waterfall skirt costing €82 and €67 respectively, pictured on Sarah, worn under a cream Autograph cashmere/wool mix coat, €165.
The look costing a total of €314 is indicative of M&S ambitions to be major players in occasionwear.
Other highlights were an Autograph floral bomber, €95 and wide leg mustard trousers, €65, worn by Thalia.
Louise wears M&S Collection floral midi dress, €54 and leather cross body bag, €125.