Meet Zach Miko, the world's first male 'Brawn' model
Published 18/03/2016 | 11:01
The plus size model movement is having a moment.
The fashion industry has finally listened to pleas of non-size zero women around the world with more extensive clothing ranges for women and Ashley Graham's ground-breaking appearance on the cover of the Sports Illustrated Swimsuit issue proved its here to stay.
In a further step in the right direction, IMG Models, the agency which has represented Cindy Crawford, Gisele Bundchen, Heidi Klum and Kate Moss, has launched the world's first plus size division for men - Brawn.
Their first model Zach Miko's portfolio has since gone viral, thanks to his 6'6" height, 40-inch waist and overall hunky appearance. He first appeared on Target's website in 2015 and said he was scouted by the agency on Instagram.
"IMG found me on Instagram and invited me and my manager to come in and have a meeting,he told WWD. "I had to reread the e-mail several times to totally believe that IMG was contacting me. I went in and Ivan [Bart, president of IMG] talked about his vision around diversity and inclusivity and right away I felt like these people get me. They aren’t trying to cash in on something that could be a story. I knew who they were not only because of their roster, but I’ve also been following Ashley Graham’s career very closely and knew she was with IMG."
Ivan Bart, President of IMG said the name 'Brawn' encapsulated positive body image and the company wants to continue its proactive stance in creating change within the industry.
"Brawn has a body positive message. Brawn is physical strength," he told WWD.
"The body positive messaging and size diversity is something that’s relevant and something that continues to be on everybody’s mind. We have to extend the conversation for men. I want every man in America to say, ‘I can do that’ when they see Zach,” Bart said.
"I consider myself a beefy, stocky kind of guy or whatever buzzword you want to use. I’m in the fashion business and I’m required to dress fashionably but yet I have size issues,” he added.
"In 2016 everybody has some vanity. Everyone wants to wear great clothes and everyone wants to look fashionable,” Bart said. “We have to start asking for more options."