Lottie Moss follows in big sister Kate's footsteps as face of Calvin Klein
Published 14/07/2014 | 10:15
Olivia Bergin, Telegraph.co.uk
21 years after Kate Moss first starred in a Calvin Klein ad campaign, her sister Lottie is following in her footsteps
16-year-old Lottie, who was signed to Moss's agency (Storm Models) earlier this year, is the face and body of Calvin Klein Jeans x mytheresa.com The Re-Issue Project, a capsule collection of iconic denim pieces which will be sold exclusively on Mytheresa from July 15.
The collection consists of nine, re-issued pieces from the 90s, and as Moss made her Calvin Klein debut with Mark Wahlberg in 1993 who better than her half-sister to show off the new wares?
Photographer Michael Avedon captured the elfin-faced teenager, who shares a father with Moss, 40. Avedon is the grandson of legendary photographer Richard, who shot a 15-year-old Brooke Shields wearing just a pair of Calvin Klein jeans in 1981. The campaign, with the tagline: "You want to know what comes between me and my Calvins? Nothing." Was deemed controversial at the time.
Avedon said of his subject: "Lottie truly represents the essence of the Calvin Klein girl. Intriguing innocence with utter beauty - it was wonderful to photograph this beautiful young lady!"
Lottie Moss made her modelling debut for Dazed & Confused magazine and has appeared in Teen Vogue, but has spoken of her aspirations to eventually become a fashion journalist.
The re-issue project will range from £70 to £270 and features versions of the original high-waisted skinny jeans worn by Shields in the 80s and the classic, boyfriend tapered jeans worn by Moss in the 90s, as well as the brand's popular "cK" sweatshirts and t-shirts.