Irish illustrator Holly Shortall shuns #IceBucketChallenge for larger commitment to charity
Irish illustrator Holly Shortall, whose work is favoured by Kim Kardashian and Lupita Nyong'o, is skipping the ice bucket challenge.
With Facebook feeds and Twitter timelines choc-a-block with #IceBucketChallenge participants, Shortall shared why she won't be taking part in the newest online charity craze.
She wrote a post entitled 'My Ice Bucket Challenge', which she then shared on social media.
The budding artist's work has already been given the seal of approval from Kelly Osbourne, Kimye and has been featured in Cosmopolitan and on E! News, and as her career takes off, she's vowed to donate a portion of her profits to the Irish Motor Neurone Disease Association.
"Saw a homeless man here in Spain, where it's 30 degrees, looking for food/drinks in the bins," she wrote.
"With that in mind I'm not wasting water by throwing it over it myself - I will however donate 10% of all my commissions for the next month to MND and gladly buy an ice cold bottle of water for any other homeless people I see here."
Meanwhile, Holly recently revealed that she has been in talks with an Irish publishing house to pen a book with her friend, celebrity stylist Grace Moore.
Grace (27) has styled shoots for Vogue and is also a stylist for Hollywood sweetheart Saoirse Ronan.
The pair are best friends, but despite their seemingly glamorous jobs, Holly said that they don't live the "champagne lifestyle".
"We are about working hard and getting to where you want to be by yourself," she said.
The book is set to be a how-to guide for the next generation for Irish girls who want to get ahead.