Irish fashion designer Zoë Jordan to collaborate with River Island on new collection
There was good news today for high street shoppers who covet Zoë Jordan's luxury fashion look.
The Dublin-born designer has teamed up with River Island on its Design Forum Project and is producing an 11- piece capsule collection which launches in September during London Fashion Week.
Zoë follows in the footsteps of Canadian designer Jean-Pierre Braganza - whose mother comes from Fairview - Christopher Shannon, James Long, Eudon Choi and Georgia Hardinge as the latest designer to collaborate with River Island for their womenswear Design Forum initiative.
The prices in this designer-high street collaboration run from €47 - €327 and the pieces will be available in River Island stores and online at riverisland.com
Zoë revealed today how she took inspiration from the Deep Purple lyrics 'Smoke on the water, fire in the sky' and went on to create misty prints and charcoal hues.
As the accompanying illustrations show, the affordable capsule collection features striking, luxe-feel, ombre effect. Smoke printed maxi dresses and cotton tees are intertwined with leather dresses and knitted jumpers.
The Zoë Jordan ideal is evident from the androgynous cargo shorts, leather cut tee and tailored two-piece suit, whilst the faux fur bolero and statement patent leather parka complete the collection ready for winter.
Since launching her luxury brand, Zoë's slightly boyish, 'London girl' look has become synonmous with stylish women and her label has grown in appeal on both sides of the Atlantic.
Daughter of motorsports boss, Eddie Jordan and his wife Marie - who played basketball for Ireland - Zoë now counts Cara Delevingne, Lady Gaga and actress Sienna Miller as fans of her label.
Zoë KNITLAB collection of luxury cashmere jumpers and tunics is currently available in Brown Thomas Dublin and her collection for River Island will launch via a short film at London Fashion Week at the British Fashion Council’s FASHION FILM event.
Zoë describes the Jordan girl as “sophisticated with natural confidence, wit and spirit and a boyish element”, all qualities weaved into this River Island collection via a range of statement pieces.
Announcing the collaboration today, Zoë said "to get an insight to this side of the world of fashion, it’s been a great learning experience, one I’ve relished. I love the fact the family are still involved in running [River Island] and they do a lot of British manufacturing. We are all about a more subtle sophistication rather than shouting the loudest.”
Based in London where she lives with her husband Steve and their two young daughters, Zoe trained as an architect before going to work as a bond trader and moving into fashion, she launched her first season collection in 2012, debuting at London Fashion Week.
BFC Fash/On Film initiative, sponsored by River Island, aims to develop relationships between fashion designers and filmmakers and recognises the ongoing development of fashion film as an important medium in the industry. FashOn Film’s main objective is to encourage, promote and stimulate the growth of designers and brands using film as a means to showcasing, thus strengthening London’s position at the centre of this digital revolution.