Thursday 27 April 2017

Irish designer to the stars Simone Rocha to open London store

Simone Rocha (left) at the British Fashion Awards with Naomie Harris.
Simone Rocha (left) at the British Fashion Awards with Naomie Harris.
Simone Rocha poses with the International Designer Award as she attends The Scottish Fashion Awards
Alexa Chung
LONDON, ENGLAND - NOVEMBER 04: Simone Rocha (R), winner of the Young Designer of the Year award, and presenter Elisa Sednaoui pose at the Harper's Bazaar Women Of The Year awards 2014 at Claridge's Hotel on November 4, 2014 in London, England. (Photo by David M. Benett/Getty Images for Harper's Bazaar)

Elaine McCahill

Top fashion designer Simone Rocha is to open her first boutique in London.

The Ranelagh native has taken the fashion world by storm since she graduated from top London fashion school Central Saint Martins.

Chloe Moretz wears a neon Simone Rocha summer dress on the red carpet.
Chloe Moretz wears a neon Simone Rocha summer dress on the red carpet.

Her brand's first store will be on London's trendy Mount Street.

"It will be a very personal, intimate, interesting and inspiring retail experience, with evolving installations for different seasons," Rocha said.

Angela is known to be a champion of Irish designers such as Simone Rocha and JW Anderson, who have both dressed her.
Angela is known to be a champion of Irish designers such as Simone Rocha and JW Anderson, who have both dressed her.

"I really have a vision for my collections to be in a special, unique place - a very personal creative space with my own identity.

"I felt that with my dad's experience and his sensitivity to space, together we could create a store very personal to me - and to give the clothes a sense of place."

LONDON, ENGLAND - SEPTEMBER 17: Model Poppy Delevingne attends the Simone Rocha show during London Fashion Week SS14 at TopShop Show Space on September 17, 2013 in London, England.
LONDON, ENGLAND - SEPTEMBER 17: Model Poppy Delevingne attends the Simone Rocha show during London Fashion Week SS14 at TopShop Show Space on September 17, 2013 in London, England.

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Rihanna wearing one of Simone's designs

She said this was just the first of many stores she hopes to open. "I have a plan and I am always trying to push things forward with my collections," Rocha told Women's Wear Daily.

Simone Rocha S/S 15
Simone Rocha S/S 15

Her father may be acclaimed designer John Rocha, but the 28-year-old insisted she didn't rigidly have to follow her dad's career path.

"It's weird. It's mad. My career was never mapped out like this," she admitted recently. "I know from the outside it probably doesn't look like that, but it's happened really naturally."

Simone Rocha (left) at the British Fashion Awards with Naomie Harris.
Simone Rocha (left) at the British Fashion Awards with Naomie Harris.

In fact, her parents insisted that she attend university if she wanted to work as a designer. "My mum and dad didn't want me to do fashion. They know how difficult it can be," she said.

"But my dad said, 'Well if you're going to do it, you need to go and do the MA with Louise Wilson.'

"And I was like, 'OK. I'm never going to get in, but I'll apply.' And it changed everything (when she was accepted)," she recalled.

Rocha launched her first collection at London Fashion Week in 2010 and was immediately a hit, with celebrities such as Keira Knightley, Alexa Chung and Rihanna all wearing her designs.

Herald

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