Saturday 3 December 2016

Frugal fashionistas rejoice as Lidl launch new collection, including €15 leather jacket and boots

Published 04/09/2015 | 08:07

Shauna Lindsay (left) wears chunky knit as before and Maeve Madden wears a jumper dress for €12.99 from Lidl
Shauna Lindsay (left) wears chunky knit as before and Maeve Madden wears a jumper dress for €12.99 from Lidl
Pictured at the launch of Lidl's Esmara Autumn/Winter collection are Maeve Madden and Shauna Lindsay modelling new season pieces, including faux leather jackets for €14.99 and shift tops for €7.99
Shauna Lindsay (left) wears chunky knit as before and Maeve Madden wears a jumper dress for €12.99 from Lidl
Maeve Madden wears a jumper dress for €12.99
Shauna Lindsay wears a chunky knit cardigan by Lidl for €12.99

Lidl is continuing its unlikely foray into fashion with a cut price range to rival any high street store.

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The German retailer launched their debut clothing collection in Spring/Summer and has after critical and customer praise, has returned to the fore with a 42-piece strong collection, including a now famous faux leather jacket for €15.

Their high street style at supermarket prices received critical and customer praise and are hoping for another sell-out.

The Esmara collection has been broken into a number of different ranges to be rolled out over the Autumn/Winter season for men, women and children with prices starting at €2.49 for accessories and topping at €19.99 for jackets.

Shauna Lindsay (left) wears chunky knit as before and Maeve Madden wears a jumper dress for €12.99 from Lidl
Shauna Lindsay (left) wears chunky knit as before and Maeve Madden wears a jumper dress for €12.99 from Lidl

Lidl's unexpectedly trend driven women's range is the star attraction for the line, which is determined to be taken seriously with a campaign featuring top Irish model Thalia Heffernan and an exclusive viewing party to showcase new season style.

The ‘See You in Berlin’ range launched yesterday to much fanfare including a pair of Chelsea ankle boots for €14.99; a jumper dress for €12.99 and faux leather leggings for €6.99 and boucle jacket for €14.99.

Pictured at the launch of Lidl's Esmara Autumn/Winter collection are Maeve Madden and Shauna Lindsay modelling new season pieces, including faux leather jackets for €14.99 and shift tops for €7.99
Pictured at the launch of Lidl's Esmara Autumn/Winter collection are Maeve Madden and Shauna Lindsay modelling new season pieces, including faux leather jackets for €14.99 and shift tops for €7.99
Maeve Madden wears a jumper dress for €12.99
Maeve Madden wears a jumper dress for €12.99
Shauna Lindsay wears a chunky knit cardigan by Lidl for €12.99
Shauna Lindsay wears a chunky knit cardigan by Lidl for €12.99

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