Diane Von Furstenberg launching debut costume jewellery range
Published 01/08/2014 | 13:42
Diane Von Furstenberg is making her first costume jewellery in over 30 years.
The 67-year-old designer is known for her iconic wrap dress and continues to show collections throughout Fashion Week.
Now she's reunited with Haskell Jewels to bring fans a range of necklaces, rings, earrings and bracelets.
“We were in business together 30 years ago, and now we’re back,” she exclaimed to WWD.
When asked how she met the brand's chief executive officer Frank Fialkoff, Diane candidly revealed that they "dated".
She added that while she is still making fine jewellery, she realises there is also a need for costume pieces, as people want a more affordable option.
The glitzy accessories will retail between $68 and $628, which is much lower than her high-end range - which can go for up to $100,000.
“I really love jewellery that makes noise and makes a statement,” the fashion star explained. “I also like fluidity in jewellery. It’s all treated like fabric.”
The costume pieces might be cheaper, but they still scream DVF's signature style. The Knitted Chain option is even based on the movement of her jersey dresses.
Diane is often pictured dripping in jewellery, so she knows it's only fair to make it available to her fans.
“Gold has become so expensive. People see me with a lot of jewellery, and I need to be able to make jewellery that people can afford that doesn’t compromise on the quality and design," she reasoned.
It's no surprise Diane has a new project on the go. She recently revealed she's not planning to retire anytime soon.
"Well... it's not about retirement, right now the company needs me, but I am planning for a time after me. I am very involved in my women's causes and that will never stop. That, I will be doing until I die," Diane confirmed to British newspaper The Guardian.