Could this be end of hunt for your missing handbags?
THAT infuriating search for your handbag is over – because you're wearing it!
Moschino's Jeremy Scott blazed a trail for autumn/winter 2014, reworking the McDonald's golden arches logo on to shoes and clothes in shades of 'Ronald' yellow and red.
However, it was the designer's nod to stress-free accessories that struck a fun mood at the Brown Thomas launch yesterday.
Sarah Morrissey sashayed out wearing a strapless bandeau top with a built-in quilted leather bag (€2,250) brandishing the Moschino logo across her chest, and the look was completed by leather shorts with turn-ups, also priced at €2,250.
In-your-face logo tributes are big this season and other trends to watch for are coats, capes, sweaters, prints and zip surface detail stretching out in every direction.
Brown Thomas revealed their style vision for autumn/winter 2014 collection with a show of high-end fashion as designer-clad models made their way around the new circular luxury accessories hall.
It was a total spectacle, made all the more surreal because most people there hadn't even had breakfast. Guests were feasting their eyes on nighttime fabulosity and heavily beaded evening gowns from Jenny Packham, a new label addition at BT's.
There wasn't a woman, or man, in the audience who didn't look in admiration at these uber-glamorous, shimmering beaded creations which create drama, lust and envy courtesy of seductive sequins, plunge fronts and a knowing skill at second-skin play on the female form.
The opening number, a black Celine coat with asymetric white saucer buttons, was devastatingly chic and at €2,900. There are only two in the country so watch that race, starting perhaps for this weekend's meeting at the Curragh?
Victoria Beckham made winter white really cool with a coat (€2,975) featuring a side-tie gold chain detail.
Freshly returned from her marriage to Pat Jennings in Tuscany, former Miss Ireland Sarah Morrisey cut a dashing figure and people tweeted photos to her 'Sadiecakes' twitter account. Another Sadie enjoying shopping was one-year-old Sadie O'Driscoll who was happily taking in the colour in the menswear department with her dad, former rugby giant, Brian.
Meanwhile, the Brown Thomas Group has unveiled the first phase of its €9m investment plan with major work on the ground floor of its Dublin store.
The new luxury accessories hall is home to over 40 leading luxury labels of handbags including Saint Laurent Paris, Balenciaga, Tom Ford and Victoria Beckham.
The next milestone for the Dublin store comes on August 26 with the unveiling of a new Beauty Hall. The beauty sector is notoriously competitive and only recently the beauty emporium Space NK came to Grafton Street so BT will be pleased to beef up their beauty offer with an Irish exclusive, selling the range from celebrated British make-up artist Charlotte Tilbury.