Saturday 23 July 2016

Cork based supermodel Daria Werbowy shoots selfie campaign

Published 30/07/2014 | 09:18

Daria Werbowy for Equipment
Daria Werbowy for Equipment
Daria Werbowy for Equipment
Daria Werbowy for Equipment
Daria Werbowy for Equipment

Daria Werbowy went "mental" during shooting her latest campaign.

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The Ukrainian Canadian model fronts the latest ad for luxury shirt maker Equipment at the request of the brand's CEO and creative director Serge Azria. It wasn't just posing Daria had to do though, as she was also in charge of styling and shot the accompanying video herself in a selfie-style.

Daria Werbowy for Equipment
Daria Werbowy for Equipment

Set in the rural surroundings near her home in Ireland, the fashion star decided to go all out with wigs and various patterned shirts.

“I couldn’t really imagine doing it in a studio,” she told vogue.com.

“I went kind of mental and just kept shooting to get over the nerves of the whole process. It definitely brought up things for me emotionally. I saw certain qualities about myself in the creative process and even some control issues I had. I think it is more of a true representation of myself than people have ever seen before.”

Daria is also the face of brands Céline and Lancôme. She may be one of the most iconic models of her generation, but the brunette beauty keeps herself to herself. It's this personality trait which caused her to find it tricky at first to photograph herself.

Daria Werbowy for Equipment
Daria Werbowy for Equipment

"I thought ‘Oh my God, how am I going to take five or six pictures of myself?’ It felt really gluttonous and self-indulgent,” she recalled. “I’m always being put into other people’s creative ideas.”

Daria, whose family is of Ukrainian descent, travelled the globe before settling in Cork, Ireland, with her carpenter boyfriend. She previously spoke about how important it was to take a break from modelling after having entered the industry aged just 14.

"I took a risk a couple of years ago where I decided to do the minimal amount that I could get away with, because I physically and mentally couldn’t handle it anymore," she told Harper's Bazaar.

"It's like, you have everything you want, what you dreamt of is coming true, you can’t buy anything else to make you happy, so then you think, 'Well, what else is there?' And you have to leave."

Daria Werbowy for Equipment
Daria Werbowy for Equipment

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