Come hell or high heels fashion show will go on
Published 08/09/2016 | 02:30
A passion for fashion might produce some blisters over the next few days - and it won't be because of high heels.
The boss of the Dublin Fashion Festival (DFF) predicts that a "love of style and fashion will still bring the people out, in spite of the bus strike".
The 48-hour bus strike hits bang in the middle of the DFF which is run by the retailers and business group, Dublin Town, to increase footfall in the capital.
Now in its seventh year, the week-long festival opened on Monday night. It aims to beat last year's figure of bringing an extra 41,000 visitors to the capital over three days across the weekend.
On-street fashion shows were seen by more than 500,000 people last year, but the 48-hour bus strike threatens to put a dent in the figures for 2016.
Clyde Carroll, director of marketing of the DFF, which is sponsored by Galaxy chocolate this year, forecasts "a real love and enthusiasm for fashion will still bring the people out, bus or no bus.
"The timing of the bus strike is unfortunate but we always say there are alternative ways of coming into the city, like the train, Luas, Bus Éireann and taxis.
"I'm confident that our schedule of in-store events, exhibitions, daily on-street catwalk shows, night-time runway spectaculars, master classes and the Young Designer of the Year competition will still bring people out because Dubliners love their fashion."
Mary Mitchell O'Connor, the Minister of Jobs, Enterprise and Innovation showed her support for Irish fashion by attending the Helen McAlinden show on Tuesday.
Last night, the Young Designer of the Year competition at College Green went ahead, and cheering on the 12 finalists was the 2015 winner, Katie Donohoe, who is now stocked at Om Diva.
One of the high-profile star's of this year's festival was Helen Cody, who showed 45 couture pieces in her Tuesday night fashion show, the first ever held in Christ Church cathedral.
Some of her fabrics were digitally printed from photographs she took in the cathedral and by the paintings of artists Gustav Klimt and Edward Burne-Jones.