Tuesday 27 September 2016

Caitlyn Jenner is the new face of H&M

Sasha Brady

Published 11/03/2016 | 12:13

Caitlyn Jenner has been unveiled as the face of H&M's latest campaign. Photo: H&M.
Caitlyn Jenner has been unveiled as the face of H&M's latest campaign. Photo: H&M.

H&M have announced that Caitlyn Jenner is the star of its latest campaign.

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The news was announced this morning as the fashion giant shared an image of the former Olympian on its Instagram account modelling H&M's new sportswear collection.

Jenner also shared the image on her Instagram account, saying: "Backstage with @hm. Can't wait to show you more of this inspiring and amazing campaign! #StayTuned #HMSport."

The news comes on the heels of the 66-year-old revealing that she is partnering with MAC Cosmetics.

She took to Twitter to share the news with her millions of fans, "Some days I just gotta say...I love that I'm finally free to be me. #TransIsBeautiful"

H&M have transcended fashion conventions in recent months as they look to promote diversity within the brand.

Earlier in the week trans models Andreja Pejic and Hari Nef walked the H&M Studio runway show at Paris Fashion Week, as well as  'plus' size model and Sports Illustrated covergirl Ashley Graham.

In August of last year, H&M's sister brand & Other Stories unveiled a campaign that featured trans models that was shot by famed trans photographer, Amos Mac.

And in October, H&M enlisted a woman who wears a hijab to feature in its advertisements.

Mariah Idrissi (23) has been wearing a hijab for the last six years and praised the Swedish fashion brand for the respect and understanding they paid her during the shoot.

"H&M asked how much in terms of neck I could show, but to be honest they were very respectful,"the Londoner told Fusion Magazine.

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