Bruce Springsteen back in Dublin as he attends Horse Show
They came with a mission - to win the Best Dressed title worth a whopping €10,OOO at the RDS today... and if they manage to spot Bruce Springsteen at the Ballsbridge show grounds, then all the better!
The 'Born to run' singer was in town to watch his show-jumping daughter Jessica (24) compete at the horse show.
The Dundrum Town Centre Ladies Day during the Dublin Horse Shoe has quickly become a coveted title on the Best Dressed summer circuit.
Tralee milliner, Carol Kennelly won the title in 2014 with a feathered dress and one of her own masterpiece hats.
Last year, Maynooth fashion designer, Laura Jayne Halton arrived relatively late compared to some hopefuls and ended up scooping the title with a stunning monochrome ensemble with dramatic cape and mini hat.
But you don't have to be a professional in the fashion industry to win at the RDS today.
Early competitors included three generations of one family - Anne McCaffrey from Knockyon with her daughter, Caroline White and her four year old daughter, ChArlotte.
"We were in Maastricht last week at Andre Rieu and Caroline saw her dress and the matching one for Charlotte so we decided then to enter, " said Anne who bought her lime dress in Turnhout in Belgium.
Laura Woods, who is MC for the day, wore a red Karen Millen dress and hat by Sarah Stephens of Hat Society.
As one of the organisers from Dundrum Town Centre said: "If you think you look fabulous, so do we."
Up for grabs at the Ladies Day today is the 'Best Dressed' title and the winner will take home a €10,000 voucher for Dundrum Town Centre.
Great Lengths, the leading premium hair extensions brand, are sponsoring the ‘Most Creative Hat’ and the winner will walk away with €1,000 worth of Great Lengths hair extensions, expertly applied by one of the countries leading hair stylists, plus a €1,000 voucher for the five star Europe Hotel & Resort in Killarney, Co. Kerry.
Louis Copeland & Sons are sponsoring the prize for the Best Dressed Man and the winner will take home a made to measure Louis Copeland & Sons half canvassed suit made from 100% superfine Wool with two button fastenings.
•Longines are sponsoring the ‘Elegance is an Attitude’ category for which the prize is a Longines Dolce Vita watch, cased in steel and decorated with diamonds.
Judging by the build up in enquiries to this year's event, the 2016 entry levels promise to rival last year's record and TV3 presenter, Laura Woods, pictured here, will be on hand to interview all the entrants and enquire about their style choices and inspiration.
Registration at the RDS starts at 11.30 beside the Band Lawn inside the RDS show grounds and judging begins at 12 noon with the winner announced late in the afternoon.
Laura Woods flew in from her family holidays yesterday to take up the role of MC and she will introduce every finalist and interview the two style judges - blogger and curvy model, Louise O'Reilly and Bairbre Power, Fashion Editor of the Irish Independent.
Dundrum Town Centre are the title sponsor of ‘Ladies Day’ for the second year running and Michael Duffy, chief executive of the RDS described it as "a strong partnership that complements both parties and are looking forward to a day full of fashion, style and fun for all.”
You can follow what's happening on the fashion front at the RDS on Bairbre's style updates on Instagram and twitter @bairbrepower