Friday 21 October 2016

Bono and Ali's Edun brand brings slice of paradise to New York

Published 15/09/2015 | 07:00

Musician Michael Stipe and actress Eve Hewson
Musician Michael Stipe and actress Eve Hewson
A model walks the runway at the Edun Spring 2016 fashion show during New York Fashion Week
A model walks the runway at the Edun Spring 2016 fashion show during New York Fashion Week

It was one of Edun's most colourful, commercial collections yet - although music duties with U2 in Amsterdam cost Bono a front-row seat at New York Fashion Week.

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But his daughter Eve Hewson was among the most enthusiastic fans.

If guests arrived chatting about Diane von Furstenberg's show - held earlier at the same TriBeCa studio space - they certainly left talking enthusiastically about the Edun collection, featuring ornamental fringing on pockets, and hemlines that move deliciously as you walk.

Edun's creative director, Danielle Sherman, has created a 3D collection with a striking range of hand-loomed Moroccan brocades, handwoven Malagasy macrame knits and crochet in striking colours like canary yellow, vibrant orange, bright reds and graphic monochromes.

A short, yellow romper suit with buttons was the weakest item in an otherwise strong, 34-piece runway show.

Edun, founded by Bono and his wife Ali Hewson, is 10 years in business and this was the fifth collection by Danielle, who replaced Irish designer Sharon Wauchob as creative director.

For SS16, she uses patterned macrame, frayed-edged raw linen, apron-front pinafore shapes and navy PVC with contrasting stitching, handsomely crafted into a coat and jacket. There was lots of neck-straining and photo-taking of a black halter dress and a monochrome macrame number.

However, it was undoubtedly the introduction of swaying fringing on hemlines which was a genius move - in particular, a knockout, sleeveless, scarlet jumpsuit with deep pockets.

An appreciative fan was Eve, who told me after the show: "I loved that red jumpsuit. I turned around and asked mum if I could I have it for Christmas."

Danielle explained how she was inspired by the Kuba people in central Africa and their ceremonial dance attires.

She said they were celebrated for their textiles and their performances - that is why she wanted to have drummers performing at the show, which was attended by former REM frontman Michael Stipe, film director Spike Jonze, Swedish indie pop singer Lykke Li and publisher Jefferson Hack.

Irish Independent

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