Monday 26 September 2016

Balmain is collaborating with H&M - and Kendall Jenner is already wearing the collection

Published 18/05/2015 | 09:06

Model Kendall Jenner (L), designer Olivier Rousteing and model Jourdan Dunn arrive at the 2015 Billboard Music Awards in Las Vegas, Nevada May 17, 2015. REUTERS/L.E. Baskow
Model Kendall Jenner (L), designer Olivier Rousteing and model Jourdan Dunn arrive at the 2015 Billboard Music Awards in Las Vegas, Nevada May 17, 2015. REUTERS/L.E. Baskow

Iconic French fashion house Balmain is the latest brand to collaborate with high street retailer H&M.

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Balmain's creative director Olivier Rousteing confirmed the news last night when he arrived at the Billboard Music Awards flanked by models Jourdan Dunn and Kendall Jenner - already wearing the collection.

The cult label, a favourite of everyone from Rihanna and Rosie Huntington Whiteley, will produce a one-off collection with H&M which is expected to hit 250 stores worldwide on November 5th.

To announce the collaboration, Rousteing enlisted Dunn and Jenner to model items from the capsule range.

Kendall (19) wore a black trophy blazer, heavily punctuated with white beads and pearls - a typical style from the luxe brand.

Jourdan (24) wore a long sleeved navy top, with military-inspired button details, which she paired with a red tulip skirt and a metallic waist belt.

News of the collaboration will come as music to the ears of fashion fans who cannot afford the brand's usually extortionate price tags.

“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise,” Ann-Sofie Johansson, creative advisor at H&M said in a statement.

Balmain follows in the footsteps of Alexander Wang, Marni and Anna Dello Russo, among others, to team up with the store.

"I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it,” wonderkid Olivier explained.

Price points are yet to be revealed.

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