Tuesday 26 September 2017

Another store pulls Ivanka Trump's fashion line as pressure mounts from critics

Ivanka Trump attends U.S. President Donald Trump's strategy and policy forum with chief executives of major U.S. companies at the White House in Washington, U.S. February 3, 2017. REUTERS/Kevin Lamarque
Ivanka Trump attends U.S. President Donald Trump's strategy and policy forum with chief executives of major U.S. companies at the White House in Washington, U.S. February 3, 2017. REUTERS/Kevin Lamarque
Ernst & Young CEO Mark Weinberger talks with Ivanka Trump as U.S. President Donald Trump hosts a strategy and policy forum with chief executives of major U.S. companies at the White House in Washington February 3, 2017. REUTERS/Kevin Lamarque
U.S. President Donald Trump and his daughter Ivanka Trump. Photo by Mark Wilson/Getty Images
US President Donald Trump and his daughter Ivanka walk to board Marine One at the White House in Washington
US President Donald Trump and his daughter Ivanka walk to board Marine One at the White House in Washington, DC, on February 1, 2017. / AFP PHOTO / NICHOLAS KAMMNICHOLAS KAMM/AFP/Getty Images
Ivanka Trump and Jared Kushner's 'out of touch' picture on Instagram
U.S. President Donald Trump and his daughter Ivanka Trump walk toward Marine One while departing from the White House, on February 1, 2017 in Washington, DC. Trump is making an unannounced trip to Dover Air Force base in Delaware to pay his respects to Chief Special Warfare Operator William "Ryan" Owens, who was killed during a raid in Yemen. Owens is the first active military service member to die in combat during Trump's presidency. (Photo by Mark Wilson/Getty Images)
Ivanka Trump, daughter of Donald Trump, attends a swearing in ceremony of White House senior staff in the East Room of the White House on January 22, 2017
Ivanka Trump and her husband, Jared Kushner are seen walking in Midtown on January 19, 2017 in New York City. (Photo by Raymond Hall/GC Images)
US President Donald Trump and his daughter Ivanka walk to board Marine One at the White House in Washington, DC, on February 1, 2017. / AFP PHOTO / NICHOLAS KAMMNICHOLAS KAMM/AFP/Getty Images
Team trump: Jared with his wife Ivanka
Ivanka Trump and Jared Kushner
Caitlin McBride

Caitlin McBride

Another American retailer has confirmed that Ivanka Trump's fashion line has been pulled from its stores.

Last week it was announced that Nordstrom would no longer be stocking the first daughter's eponymous range and now upscale retailer Neiman Marcus has also pulled stock from her jewellery line at its stores.

"Neiman Marcus has a very small Ivanka Trump precious jewelry business which is comprised 100 percent of consigned merchandise (merchandise owned by the vendor). Based on productivity we continuously assess whether our brands are carried in stores, on our website, or both," a statement from the store read.

Similarly, Nordstrom said the decision was based on poor performing sales.

U.S. President Donald Trump and his daughter Ivanka Trump. Photo by Mark Wilson/Getty Images
U.S. President Donald Trump and his daughter Ivanka Trump. Photo by Mark Wilson/Getty Images

"We’ve said all along we make buying decisions based on performance … In this case, based on the brand’s performance, we’ve decided not to buy it for this season.  Nordstrom ordered both apparel and shoes for the spring, and followed through with the orders on the apparel.

"They cancelled the shoe order, kept the apparel order, and moved the apparel from online into stores. It’s there," a spokesperson said amid the furore when the news broke.

Shannon Coulter, who help establish with the #grabyourwallet campaign, which encourages ethical spending, has been actively criticised stockists of her label and she has thrilled that some brands are finally listening.

"The cause and effect here is very clear. Over 230,000 Tweets and who knows how many millions of dollars’ worth of missed purchases later, they finally heard us," she said of the decision.

Ivanka Trump (R) and her husband Jared Kushner arrive at the Freedom Ball at the Washington Convention Center January 20, 2017 in Washington, DC. The ball is part of the celebrations following U.S. President Donald Trump's inauguration. (Photo by Chip Somodevilla/Getty Images)
Ivanka Trump (R) and her husband Jared Kushner arrive at the Freedom Ball at the Washington Convention Center January 20, 2017 in Washington, DC. The ball is part of the celebrations following U.S. President Donald Trump's inauguration. (Photo by Chip Somodevilla/Getty Images)

Ms Coulter is now putting pressure on Macys to drop the line and while the company has not yet commented on the campaign, CEO Terry Lundgren said in 2015 that they "don't want to be a politically associated company", having pulled Donald Trump's clothing line after his remarks that Mexicans are rapists.

While Ivanka's role in the White House is unclear, she attended a strategy and policy forum with chief executives of major U.S. companies on Friday.

She resigned from her position as president of the company which runs her lifestyle brand and her executive position in the Trump Organisation to move to Washington D.C. to work as what is an assumed unofficial advisory role to her father.

Senior director of marketing at Ivanka Trump Rosemary K. Young issued a statement to Vanity Fair addressing the ongoing controversy.

"The Ivanka Trump brand continues to expand across categories and distribution with increased customer support, leading us to experience significant year-over-year revenue growth in 2016. We believe that the strength of a brand is measured not only by the profits it generates, but the integrity it maintains," she said.

"The women behind the brand represent a diverse group of professionals and we are proud to say that the Ivanka Trump brand continues to embody the principles upon which it was founded.

Donald Trump and his daughter Ivanka Trump test the teleprompters and microphones on stage before the start of the fourth day of the Republican National Convention on July 21, 2016 at the Quicken Loans Arena in Cleveland, Ohio.
Donald Trump and his daughter Ivanka Trump test the teleprompters and microphones on stage before the start of the fourth day of the Republican National Convention on July 21, 2016 at the Quicken Loans Arena in Cleveland, Ohio.

"It is a company built to inspire women with solution-oriented offerings, created to celebrate and service the many aspects of their lives.

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