Abercrombie & Fitch will no longer hire staff 'based on their looks'
As part of a shake up for the brand, Abercrombie & Fitch will no longer recruit staff based solely on appearance and will no longer use topless male attendants in their stores.
At a recent conference, the company's president Christos Angelides promised that the brand will be putting their customers first once more.
The first shake up is the removal of the infamous 'Look Policy' which previously banned piercings, French manicures, hair styling products, facial hair and eyeliner.
Abercrombie & Fitch has certainly dealt with its fair share of controversies in recent years, mostly stemming from the vision enforced by ex-CEO Mike Jeffries.
The former Chief Executive came under fire for practices like only hiring models and refusing to cater for people who did not fit into the brand's small sizes.
Jeffries stepped down from his position last December after 22 years at the helm.
Christos Angelides added, "for too long stores and clothes were tailored to Jeffries’s whims.
He confirmed that customers will no longer be greeted by topless store attendants and by July, there will be no 'sexualised marketing' images on shopping bags, gift cards and in-store.