Thursday 8 December 2016

Abercrombie & Fitch gets a sexy hipster makeover thanks to bearded model Alex Ziggy

Published 15/03/2016 | 12:13

Alex Libby for Abercrombie & Fitch
Alex Libby for Abercrombie & Fitch
Alex Libby for Abercrombie & Fitch
Alex Libby for Abercrombie & Fitch
Alex Libby for Abercrombie & Fitch

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In a bid to make Abercrombie & Fitch more relevant to today's beard-loving youth, impossibly hip youth, the clothing brand are banking on hunky male model Alex Libby to boost sales.

According to his Instagram, Alex is a male model by day, surfer/party boy by night. But his most recent gig as the face of A&F's Spring/Summer '16 collection has propelled him to social media stardom.

The 25-year-old is signed to Ford Models and is in stark contrast to the cleanly shaven pretty boys of Abercrombie's past in a bid to boost sales (the company's overall profits 2% in 2015).

Alex Libby for Abercrombie & Fitch
Alex Libby for Abercrombie & Fitch

According to a press release, the new collection is filled with "new fits and fabrics, which is in line with the A&F's move toward a more elevated and distinguished look."

Alex Libby for Abercrombie & Fitch
Alex Libby for Abercrombie & Fitch

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