A step ahead - there is nothing flat about Brown Thomas shoe sales
There's nothing like designer heels and high-end flats to make a style statement: the recession is over and shoppers are back spending.
Shopper demand for this season's key footwear styles of wedges, flats, espadrilles and loafers underlines consumer confidence and love of posh heels.
A virtual shoe tsunami is about to hit Brown Thomas in Grafton Street, Dublin, with a roll call of four designer shoe boutiques in the coming months.
"We are opening a Manolo Blahnik boutique at the end of this month, we are opening a Valentino boutique, there will be a Roger Vivier pop-up in the Shoe Rooms and we are doubling the size of our Jimmy Choo shoe boutique, all in the next five months," reports Shelly Corkery, fashion director.
That's quite a sweep of shoe royalty, from Manolo - famous for his signature blue satin heels which had a starring role in the first 'Sex and the City' movie - to Valentino whose rockstud shoes have been a tour de force for the last few seasons.
Famous for his decorative shoes, Roger Vivier is credited with designing the first stiletto heel back in 1954 and his clients have been disparate, from the Beatles to Queen Elizabeth; and the silver buckled Pilgrim pumps worn by Catherine Deneuve in the film 'Belle de Jour' were Vivier.
Doubling the size of the Jimmy Choo offer in store underlines the demand for the brand, written into Carrie Bradshaw history when she lost her 'Choo' running for the Staten Island Ferry.
Shelly says the series of big name shoe openings is "the development of bigger businesses within the shoe business".
"It's about giving more options, making bigger statements and giving brands home and identity."