Fashion: Holiday romance - looking hot for the beach
Published 04/05/2014 | 02:30
OK, I admit it. I am having a Mills & Boon moment. But, gosh-golly, Arnotts swimwear models, Sean and Nathalie, are so gorgeous, I figured that we all could enjoy these pin-ups (You can use them on your visualisation boards of your ideal mate!).
Arnotts is definitely a store where men are men and gals are gals, so it is a perfect destination to seek out swimwear to get you in the mood for holiday rest and good times.
For guys, swimwear is following the direction of football kit – shorts are short and trunks are neat-fitting. Warm orange-reds, pinks, sky blue and check prints are strong. Key fashion brands, such as Tommy Hilfiger, are good go-to stops.
For women, the landscape is rich; full of vibrant colour and prints, as well as amazing figure-flattering styles for all ages, body types and larger cup sizes.
"I feel more vulnerable in swimwear than in lingerie. More people see you in it," Emily O'Byrnes, Arnotts' lingerie and hosiery buyer, tells me. "Any little bit of support that can lift and shape, and take 10 pounds off you, is invaluable. I think every woman should get fitted for swimwear.
"Younger women are very aware of what swimwear can do for their shape, so you will find a lot of control across a lot of the ranges, even younger ones."
At Arnotts' recent swim and lingerie show, a young model with no waist was given luscious curves by the great construction of Miraclesuit – a shapewear range which, this season, is much more fashionable.
"Seafolly, Gottex, Maryan Mehlhorn – it is all about control panelling," Emily says. "People ask, 'Well, we can get it on the high street. Why should we pay these prices?' With these brands, it is all about fabrication and construction. Their focus is entirely on shape and support. You will not get this quality on the high street."
Arnotts' lingerie has always been a go-to place for large cup sizes (from next October, Arnotts will carry size H), and they continue that policy in their swimwear buy.
"Wherever a lingerie range does swimwear, we will buy it," Emily says. "Fantasie and Freya are known for larger cup sizes; we do up to double G in swimwear and up to a size 18. Freya introduced a 30-inch back and go up to 38GG. Huit is another great brand for bigger cup sizes, with lovely styling."
Anita, the comfort and care brand, which also does mastectomy wear, is there, too.
Arnotts is the largest stockist of popular Australian brands, Seafolly and Sunflair. They carry Gottex's new, contemporary range, GTX Innovation; the elegant Maryan Mehlhorn; funky Ted Baker; Lise Charmel (great for pretty tankinis); Lejaby; Huit; Pour Moi; and more.
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