Sunday 21 December 2014

Latest Alexander Wang campaign features models peeking up each others skirts

Freya Drohan

Published 25/07/2014 | 18:35

Ironically shot on location in a church, this one is sure to set some tongues wagging.

Fashion wunderkind Alexander Wang has released his latest campaign.

The advertisements for his Fall 2014 collection revisit the themes of youth and rebellion that the designer touched on in his Spring ads.

Centred on the theme of ‘survival’, the campaign was shot on location at the Greenpoint church in Brooklyn, New York.

Photographed by Steven Klein, the stark and minimalist images show a clique of models in a derelict setting.

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The idea is that they have been isolated to this barren and eerie location, and are forced to adopt survival mechanisms.

“I went to boarding school for five years so there was a familiarity to the environment for me,” Wang told Women’s Wear Daily.

“The idea of survival at a reformation camp was the theme of the campaign. In those limiting environments, there are always temptations to rebel, to react and to test yourself.”

Fashion designers and photographers revel at pushing the boundaries when it comes to new season ad campaigns (Tom Ford, Terry Richardson, need we go on?)

Another Fall campaign, for Vivienne Westwood, shows models with their legs splayed open with strategically placed handbags.

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