Jimmy Choo puts on action-packed show for Spring/Summer 2016 men's collection launch
Jimmy Choo put on an action-packed show for London Collections Men yesterday.
Rather than have models showing off the Spring/Summer 16 line at a leisurely pace, the fashion house opted for an extreme-sports set.
Ramps replaced a runway and models hit skateboards and BMX bikes to give the front row a show to remember.
They even enlisted the help of a professional, Mark Webb, to add authenticity.
"Welcome to The Jimmy Choo Sporting Club, watch this space to see the men's #SS16 collection in action #LCM (sic)" the brand posted on Twitter alongside shots from the show.
"Five times BMX world champion @thewebbieshow hits the skate ramp wearing the #JimmyChoo VARLEY trainer #LCM (sic)"
If viewers could tear their eyes away from the impressive stunts to notice the shoes, they will have been greeted with an array of colourful trainers.
One model wore a bright yellow shirt, waistcoat, tie and yellow-and-blue trainers to ride a matching skateboard, while another was dressed in a deep blue shirt, tie and jeans with black trainers with yellow detail.
There was also a pair of white sneakers with reflective silver panels.
Burberry was also among the labels showing their new collections yesterday. However, it decided to stick to a more traditional format, with models hitting the runway by foot.
There were crisp blazers with chunky scarves, classic beige trench coats and zebra-print coats on offer.
Model Suki Waterhouse was among the front row.