Fashion brigade bag one for breast cancer
Published 18/03/2010 | 05:00
ACCESSORY addicts will be out in force tomorrow as a new, limited edition 'It' handbag goes on sale.
But instead of costing thousands of euro, like the infamous designer handbags of the noughties, the Tory Burch leopardskin tote bag will cost €45 and all proceeds will go to two Irish cancer charities.
Burch has been a well-kept secret among American's fashion cognescenti but her currency has soared among young shoppers with the popularity of the 'Gossip Girls' TV show in which the stars wear her creations.
The chic New York designer is visiting Dublin for the launch at Brown Thomas, Grafton Street.
Tonight Brown Thomas hosts a private reception where Burch will present her latest collection of shoes, eyewear and handbags.
And tomorrow fashionistas can double the kudos by getting the limited edition animal print canvas tote signed by Burch. The mother-of-three will be joined by the patron of the Irish Cancer Society Victoria Smurfit and 'Off the Rails' presenter Sonya Lennon.
They will meet Irish breast cancer survivors and talk to customers in the store for two hours.
Her new bag was specially designed for the Fashion Targets Breast Cancer (FTBC) campaign.
The 43-year-old designer is committed to helping cancer charities after losing her father to the disease.
She was voted Mother of the Year by the American Cancer Society last month for her charity work.
"Early detection is crucial in our fight against breast cancer," she said.
Most of the money raised from the sales of FTBC products go to Action Breast Cancer, a programme of the Irish Cancer Society, to provide services for women diagnosed with breast cancer.
And 10pc raised will go to Europa Donna Ireland, a patient advocacy group which campaigns for better breast cancer services. Over the last six years, over half a million has been raised through the Fashion Target Breast Cancer campaign at Brown Thomas after designs by leading fashion names like Diane von Furstenberg, Paul Smith and Irish designer, Orla Kiely.
Celebrities who have fronted the campaigns include Elle Macpherson, Helena Christensen, Erin O'Connor and Minnie Driver.