Do your swing! A fashion shoot transporting us back to 1930s' club scene
Published 03/04/2016 | 02:30
This week, our shoot took inspiration from the new Guinness TV advert, Intolerant Champion which was set in 1930s' New York and tells the story of music scout John Hammond who overlooked racial segregation to champion great jazz. The shoot brings to life the vibrancy and energy from the ad, transporting us to a 1930s' club scene.
Stylist Roxanne Parker says: "Miuccia Prada took inspiration from the 1930s for her Autumn/ Winter 2016 show, held in Milan. This is a hot trend that is only going to intensify as the season progresses. For this shoot, we took inspiration from the masculine trend that started to filter into the 1930s with wide-cut trousers and brogue-style shoes offering women the freedom to enjoy the jazz age and move more freely.
"There was also a very feminine trend running through the 1930s, with cut-on-bias dresses, tea dresses and T-bar sandals, which was a nice antidote to the masculine trend.
"The fashion-led man is moving away from the structured hipster look into a relaxed and casual style with Henley tops, authentic Levi jeans and workman's boots," says Roxanne.
Styling & production: Roxanne Parker
Photography: Daniel Holfeld, danielholfeld.com
Hair: Stephen Kelly, Zeba, 60 South William Street
Make-Up: Ken Boylan, kenboylan.com
Models: Faye Dinsmore & Laura O'Shea @ AR Model Management; Carl Shaaban, Morgan The Agency; James McDonald, Lockdown Models, Cork
Double bass player: Cormac O'Brien
Shot on location at the Guinness Open Gate Brewery, St James's Gate, Dublin.