Monday 5 December 2016

David Beckham smoulders in underwear campaign

Published 04/01/2012 | 11:05

David Beckham poses in his H&M underwear range Photo: H&M
David Beckham poses in his H&M underwear range Photo: H&M

David Beckham has been showing off his impressive body for his latest underwear campaign for H&M.

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A brand new image has been released of the soccer star’s advertising campaign for the high street retailer. David has collaborated with the store to create a range of men’s underwear.

David is modelling a pair of tight white briefs in the photograph. The 36-year-old hunk is standing and staring into the distance as he shows off his breathtaking physique and extensive tattoos.

David first modelled underwear in 2007 for luxury Italian brand, Armani. The campaign was so successful that profits doubled for the company in just one year.

David was eager to create his own range that the everyday man could afford.

“I have had the idea of doing a bodywear collection for some time now,” he told WWD last spring.

“The push to do something of my own really came as a result of my collaboration with Armani. It proved to me that there is a real market for good-looking, well-made men's bodywear. I can't wait to show people the collection - although I'm not sure my mum will be too happy seeing a billboard image of me in underwear again,” he laughed.

The new briefs retail at £9.99 and are available to buy in H&M stores now.

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