Cartoon couture at Moschino A/W '14
Published 21/02/2014 | 09:10
Moschino took inspiration from cartoons for its Fall/Winter 14 line.
The Italian brand showed its latest collection during Milan Fashion Week yesterday, which included some designs based on popular animated show SpongeBob SquarePants.
A model hit the runway wearing a plain black ensemble, spiced up with some yellow and black bags that sported the character's smiling face.
The bright yellow designs slowly started taking over, with SpongeBob's grin present on baggy jumper dresses, turtle necks and round-neck sweaters.
Some were paired with matching yellow and black leggings and shoes.
There were also coats based on the cartoon, which came in the form of a puffa jacket, trench coat and furry number.
Sweet treats were also on the menu for creative director Jeremy Scott, for whom this was the first collection for the brand since being named Rossella Jardini's successor last year.
Models looked like they were dressed in huge chips packets and material emblazoned with cereal logos, which were ruffled and cut to create pretty dresses.
One shorter number featured what appeared to be jelly sweets and was nipped in at the waist and ruffled at the top and on the skirt.
Another was based on a brown chocolate bar wrapper, made into a long formal dress, with a structured skirt.
A dramatic bridal-style gown billowed into a long trail and featured a beautiful bow at the front.
The twist was that the white material was completely covered in black writing, announcing ingredients and nutritional content.
There were also red and yellow pieces in Jeremy's collection, with one model wearing a bright crimson sweater and skirt combo, emblazoned with a large yellow 'M', curved to look slightly like a heart.
While representing Moschino, it was also reminiscent of fast food chain McDonald's' logo, which features the same letter and colour scheme.
There were also some leather, denim and metallic pieces, which gave the collection an edge of street style.
Prada also showed its latest designs last night, which included some sombre pieces such as large dark grey coats and black blazers.
A few brighter outfits also featured, including big fur-lined coats in yellow, red and purple.
The overall feel was elegant, with models sporting immaculate hair, slicked to the sides in a centre parting and perfect skin with red lips.
Shows continue in Milan today, with Blumarine and Etro showing among others.