California dreamin' becomes a reality as US store opens
Californian clothing brand Hollister's new Irish store marks the start of an American assault on the retailing scene here.
Its opening at Dundrum Town Centre tomorrow will be followed early next year by that of its sister brand Abercrombie & Fitch in the former Habitat store on Dublin's College Green.
However, the planned fit- out of the store -- strategically close to the student-rich terrain of Trinity College -- has yet to begin, five months after the US fashion giant announced it was to open in Dublin.
Meanwhile, Irish teens are keen to get a slice of that southern Californian beach lifestyle, where guys are called 'dudes' and girls are 'Bettys'.
The Hollister store is decked out like a beach hut and customers can watch a live stream from Huntington Beach, Los Angeles, on giant TV screens.
The company could not confirm euro prices yesterday but based on sterling prices at its Belfast store, women's hoodies start from €53, T-shirts from €23, men's hoodies from €40 and tees at €24.
"We have been inundated with calls from around the country and there are some customers coming at 6am to queue for the 9am opening," a spokeswoman said.
Hollister has recruited 206 full- and part-time staff for the 9,000 sq ft store, including Miss Universe Ireland Aoife Hannon, who works there part-time.