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Monday 1 September 2014

Bye bye bikinis at Miss Ireland, this year's beauty queens are covering up

EIMEAR RABBITTE

Published 25/03/2014 | 06:24

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LAS VEGAS - AUGUST 23:  Miss Ireland 2010, Rozanna Purcell, is named a top 10 finalist during the 2010 Miss Universe Pageant at the Mandalay Bay Events Center August 23, 2010 in Las Vegas, Nevada.  (Photo by Ethan Miller/Getty Images)
Miss Ireland 2010, Rozanna Purcell
34 Miss Ireland 2011 hopefuls line up at the D4 Berkeley ahead of the finals this weekend, Dublin, Ireland - 12.08.11. Pictures: VIPIRELAND.COM *** Local Caption *** Miss Ireland 2011 Contestants
34 Miss Ireland 2011 hopefuls line up at the D4 Berkeley ahead of the final
Emma Waldron (Miss Ireland 2010)...
Miss Waterford Emma Waldron is crowned Miss Ireland 2010 at the Miss Ireland finals in D4 Berkerley Hotel, Dublin, Ireland - 18.09.10. Pictures: VIPIRELAND.COM *** Local Caption *** Emma Waldron (Miss Ireland 2010)
Emma Waldron (Miss Ireland 2010)

Organisers of the Miss Ireland franchise have said they will continue to "phase out" the bikini element of the competition to make sure contestants feel more comfortable.

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Heats for the competition, now in its 67th year, have already begun and up to 32 young women are expected to take part in the grand final in Dublin on July 19.

This year's winner will go on to represent Ireland in the Miss World competition in London in September.

The pageant attracted controversy last year after the swimwear section of the contest in Bali was altered and saw girls cover up in order to respect local traditions.

Sean Montague of Bheard Productions -- which is behind the Miss Ireland franchise -- told the Herald that they began to phase out the "photocall bikini element" of the competition after taking over the organisation.

"We would never enforce that on any of the girls and want them to feel comfortable and not under any pressure to strip off," he said. Over the years, the Miss Ireland competition has produced some of the biggest names in the Irish model industry including Sarah Morrissey, Andrea Roche, Aoife Cogan and Rosanna Davison -- the only Irish woman to win Miss World.

miss ireland launch 6.jpg 

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