Monday 24 November 2014

BT's little sister gets all dressed up for new season

Bairbre Power Fashion Editor

Published 14/08/2013 | 05:00

NO REPRO FEE 13/8/2013. BT2 Autumn Winter 2013. At the launch of the Autumn Winter 2013 collections from Brown Thomas 2 (l to r) Joanne wears Acne black dress (eur1200), Holly wears MSGM check coat (eur355), MSGM stripe blouse (eur435), MSGM pants (eur270), and Li-Ann wears Isabel Marant Etoile check dress (eur270), Isabel Marant Etoile shearling coat (eur1795). This season its all about fun, fresh, fabulous fashion at BT2 with a dash of attitude and plenty of energy. Always on the lookout for the latest and greatest in fashion, BT2 is delighted to introduce eight new brands to the store, Superdry, Etre Cecile, Finders Keepers, Needle & Thread, Five Units, McQ, Rag & Bone and Clover Canyon. Photo Leon Farrell/Photocall Ireland
Joanne wears Acne black dress (€1200), Holly wears MSGM check coat (€355), MSGM stripe blouse (€435), MSGM pants (€270), and Li-Ann wears Isabel Marant Etoile check dress (€270), Isabel Marant Etoile shearling coat (€1795).
From left Joanne wears Acne black dress (€1200), Holly wears MSGM check coat (€355), MSGM stripe blouse (€435), MSGM pants (€270), and Li-Ann wears Isabel Marant Etoile check dress (€270), Isabel Marant Etoile shearling coat (€1795).
Holly Carpenter models a check coat from the MGSM collection (€355)
Model Li Ann wears Needle & Thread dress (€190) and Selected Femme Cardigan (€79.95) at the launch of the Autumn Winter 2013 collections from Brown Thomas 2.
Holly wears MSGM faux leather skirt (€140), MSGM blouse (€355), MSGM camel cape (€515).
Model Joanne wears MSGM sheep skin coat (€945) MSGM Brocade sweater (€145) The Kooples Sport crepe pant (€145) at the launch of the Autumn Winter 2013 collections from Brown Thomas 2.
Joanne wears MSGM floral dress (€520), IRO black jacket (€590). This season its all about fun, fresh, fabulous fashion at BT2 with a dash of attitude and plenty of energy.
Li-Ann wears Isabel Marant Etoile check dress (€270), Isabel Marant Etoile shearling coat (€1795).
Holly wears Victoria by Victoria Beckham dress (€735) at the launch of the Autumn Winter 2013 collections from Brown Thomas 2.
Li-Ann wears Isabel Marant Etoile check dress (€270), Isabel Marant Etoile shearling coat (€1795), and Holly wears MSGM check coat (€355), MSGM stripe blouse (€435), MSGM pants (€270).

MODEL Holly Carpenter, a finalist in Britain & Ireland's Next Top Model, was the face du jour at the BT2 Autumn Winter 2013 fashion launch, which was marked out by attitude, energy and the arrival of eight new brands to the store.

The former Miss Ireland and sporty girlfriend of Ireland rugby prop Cian Healy has completely pared back her look since joining the reality show.

And yesterday she was joined by Joanne Northy and Li-Ann to model some of the exciting new fashion brands, including Superdry, Etre Cecile and Finders Keepers.

The Brown Thomas 'little sister' chain of stores also showcased latest looks from key performing labels 'Victoria, Victoria Beckham', the more affordable, younger brand from Mrs Beckham as well as popular contemporary brands like Acne and MSGM.

French brands have clearly won the hearts and wallets of Irish shoppers – and labels building solid fan bases here include Etoile Isabel Marant and The Kooples, who this season take inspiration from Bonnie and Clyde.

In a fashion scene where friends are effectively fashion rivals, there will be a race to claim Finders Keepers.

The Australian brand floats the boat of Laura Whitmore, Wicklow's stylish gift to MTV. Other fans include Rihanna and Rita Ora – both gals who know their fashion onions.

Call it the Bridget Jones factor, but one of the most revolutionary developments this season is the introduction of new fabrics.

These include Levi's Totally Slimming Technology, which concentrates on shaping and contouring the body.

This is one of the most exciting denim trends as brands understand the potential of 'shapewear' technology in denim, according to Shelly Corkery, Fashion Director at Brown Thomas.

Coated denim continues to show just how grown up denim has become.

Irish Independent

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