Fashion

Thursday 10 July 2014

Being upfront about bra sizing

Emma Barnett

Published 07/03/2013|10:08

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Christina Hendricks displays a ‘quadraboob’- caused by bras which are too tight that make the breast spill over the top of the cup

The majority of women are wearing the wrong-sized bra, leading to fashion faux pas such as the 'sideboob' and the 'super drooper',

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Despite being 100 years old this year, eighty per cent of women  are still wearing ill-fitting bras, usually as a result of never having been measured properly.

The poorly-fitted undergarments are leading women to regularly make seven common fashion faux pas, which include the ‘quadraboob’- caused by bras which are too tight that make the breast spill over the top of the cup giving the impression of four boobs, and the ‘high rider’, which is where the back of the bra is too loose and rides up.

The study was conducted by British bra shop, Bravissimo, which specialises in fitting women with larger breasts.

Anne Squire, a Bravissimo bra fitter, said that most women and shop fitters still use an outdated measuring technique, which leads to the wrong-sized bras being bought. “In the days before Lycra, women were measured for bras with a tape measure around their midriff and then they would add four inches so there was some give.

“However people are still using that method today, which is just wrong, as it doesn’t allow for an accurate volume measurement and usually means the bra ends up being too big around the middle – which is where all the support comes from.”

The bra company polled more than 1,000 women and found that four in every five of them admitted to experiencing at least one of the seven bra faux pas, all of which are a result of wearing badly fitting lingerie.

Bras which cause ‘side boobs’ was the most common problem, caused by the wires in the cup sitting on the breast, causing it to spill out to the side, rather than on a woman’s rib cage, with forty-one per cent of British women admitting their undergarments created this issue.

The other four most common problems caused by the wrong-sized bras are: the ‘big stand off’ – where the front of the bra doesn’t fit on the sternum, the ‘super drooper’- when bra fails to provide enough support, ‘saggy cups’ – too much fabric creates wrinkly cups and ‘the ledge’ – when the bra causes over uplift making the breasts look like a shelf.

Laura Meneaud of  Bravissimo’s said: “It is frustrating and unnecessary that so many women are still walking around the UK with the wrong-sized bra on, despite the garment being invented 100 years ago. People wouldn’t wear the wrong-sized shoes.

“Apart from helping women feel and look good, wearing the right-sized bra has health benefits too. A lot of women experience back, neck and shoulder ache if they don’t wear the correct-sized bra, especially those with larger breasts. This is because there is too much pressure on the shoulder-straps of poorly-fitted bras, as opposed to the support coming from the strap along the back.”

A study at the end of last year, published by Debenhams, showed that women’s breasts have grown three sizes in two years.

 

Telegraph.co.uk

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