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Friday 22 August 2014

Avoca takes Wicklow ways to a global audience

Bairbre Power Fashion Editor

Published 13/03/2014 | 02:30

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Karen Fitzpatrick with Sarah Morrissey in the latest styles from Avoca
Karen Fitzpatrick

LIBERTY is one of the fashion world's most iconic, floral fabrics, but in the hands of Amanda Pratt of Avoca, it's taken on a very modern and Irish twist – and it's all down to the rain.

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In the shadow of Wicklow's Sugar Loaf mountain, the Avoca design team decided to explore giving Liberty cotton fabric a gentle, waterproof glaze.

Thus was born the Avoca mac, one of a number of winning floral looks to emerge in its colourful SS14 collection.

It is 10 years since Avoca launched its Anthology collection and, piloted by Amanda Pratt, whose parents Donald and Hilary bought Avoca Handweavers in 1974, the contemporary fashion label is now exported to 300 boutiques in 11 countries.

It was launching the latest Anthology collection yesterday in the Fern House restaurant of the Kilmacanogue store in Co Wicklow. The MQ dress with Liberty fabric and generous hemline of sparkling sequins (€139), right, stole a few hearts, and like the Liberty print mac (€169), teamed with skinny jeans (€110) and a Breton tee (€59), far right, both will find custom right around the world.

"We have agents in four countries and in fact, our biggest customer this spring is in Tokyo," said Amanda.

Avoca produces about 120 styles for Anthology collections twice a year, but its Irish stores will only buy around 80 because some are designed with northern Europeans in mind.

Key pieces from the Spring Summer collections include the Gaiety coat (€299), worn with Birds of Paradise blouse (€119) and jeans (€100), pictured far left.

Avoca stores also stock international brands like Marie Sixtine, Maison Scotch and Hoss Intropia. All stock is available in stores or online from www.avoca.ie.

Irish Independent

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