Sunday 25 September 2016

Anna Wintour raised $40 million for Obama’s re-election campaign

Published 27/11/2012 | 14:42

The editor dreamed up the 'Runway To Win' fashion range to raise funds
The editor dreamed up the 'Runway To Win' fashion range to raise funds

The US election race may be well and truly over for another four years but the post-match dissection is ongoing.

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The latest news is that the much-mocked 'Runway To Win' fashion range dreamed up by Anna Wintour to raise funds for Obama's victorious campaign made "just north of $40 million," Jim Messina, Obama's campaign manager, told Bloomberg Businessweek's Joshua Grove.

The range included products by the likes of Marc Jacobs, Thakoon, Diane von Furstenberg, Derek Lam and Prabal Gurung, with all proceeds going toward securing votes for Obama. Wintour also hosted various 'Runway To Win' fundraising events to which wealthy, famous Obama supporters, but no press, were invited.

Rival party the Republicans openly mocked Wintour and Obama for the range, saying that the President was out of touch with general Americans by hawking $95 designer campaign scarves but, nevertheless, Wintour persevered and many famous faces hopped on board the Obama train.

As if that wasn't impressive enough, let's not forget that Wintour also hosted a number of separate fundraising dinners - one with Sarah Jessica Parker which cost $40,000 a ticket and another with movie mogul Harvey Weinstein that was $35,800-a-head - both of which surely raked in a fair amount. And, in February this year - before all of the initiatives mentioned above - the Vogue editor was revealed as having raised $500,000 for Obama's re-election campaign.

No wonder Grove called her a "budding political genius."

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