Fashion

Saturday 26 July 2014

Alexander Wang 'pushing boundaries' with H&M collaboration

Published 14/04/2014|12:47

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Alexander Wang
Mercedes-Benz IMG New York Fashion Week Fall 2011 - Alexander Wang - Backstage
New York City, USA - 12.02.11
Mandatory Credit: Flashpoint/WENN.com
Alexander Wang

Alexander Wang has hinted he will be "pushing boundaries" with his H&M collaboration.

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Over the weekend it was confirmed that the Balenciaga creative director will be the next to team up with the high street brand on a line. He announced the news with a post on his Instagram account, later releasing a statement with more details.

"I am honoured to be a part of H&M's designer collaborations," he explained. "The work with their team is an exciting, fun process. They are very open to pushing boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle."

The offering will boast pieces for men and women as well as accessories, and is expected to be heavily influenced by Alexander's sportswear aesthetic. It will go on sale around the globe on November 6.

"Alexander Wang is one of the most important voices in fashion today," creative advisor of H&M Margareta van den Bosch said. "He understands exactly what people want to wear and does it with an energy and passion that's infectious. It feels incredible to be collaborating with him this year."

The collaboration was celebrated with a party at the Coachella music event in California over the weekend. A host of celebrities turned out for the bash, among them Iggy Azalea, Kate Bosworth, Emmy Rossum, Fergie and Alexander Skarsgård. Initially they had no idea what the event was for, with Alexander sending out invites without any mention of H&M. The teaming was only confirmed as the party got under way.

There was a grilled cheese stand for those who were hungry after watching bands perform at Coachella, while those with a sweeter tooth could munch on Oreos and Twinkies. Alexander was certainly in the mood to have fun, taking to the stage at one point to urge his guests to hit the bar as he'd ensure it was fully stocked. He also had two huge canons pump jets of confetti into the audience, although was mortified when only one worked properly.

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