Saturday 10 December 2016

Alexa Chung for Madewell designs revealed

Published 25/08/2011 | 15:38

Alexa Chung for Madewell
Alexa Chung for Madewell
Alexa Chung for Madewell

The first images of Alexa Chung’s second Madewell collection have been released.

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The British beauty announced her partnership with the label last year, creating a line that was popular amongst fashionistas.

Now Alexa’s upcoming collection looks set to be just as admired by young women with an eye for style. The 27-year-old star models in the recently-revealed advertisements, which were shot in Austin, Texas.

The sultry pictures give a roadtrip feel. They reflect her “heavy inspiration of girls in bands who live their looks,” according to the company’s statement.

“We were all so in sync,” Madewell’s Head of Design, Kin Ying Lee said of the process. “Since it’s the second collection, it was like old friends getting together and creating something—and having a great time in the process.”

Alexa always looks effortlessly cool, and is considered a style icon for many young women.

The second Alexa Chung for Madewell collection will hit stores and be available online at Madewell.com.

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