Prince George and Princess Charlotte responsible for boost in ‘traditional’ outfits for children
The royal children Prince George and Princess Charlotte have been cited as the reason for a boost in the sale of childrenswear in UK department store John Lewis.
The department store reported a 69pc boost in the sales of boys’ navy knitted jumpers after Prince George was pictured wearing one on the day of Princess Charlotte’s birth. Red shorts similar to those worn by the Prince on Princess Charlotte’s christening day also boosted in sales by 60pc after pictures of the occasion emerged.
The Silver Cross pram in which Kate Middleton pushed the Princess to St Mary Magaldene Church to on her christening day has been snapped up by mums and experienced a 30pc boost in sales.
A replica of Princess Charlotte’s lace christening gown was snapped up but John Lewis shoppers and the store reported a 175pc boost in the sales of christening wear after the Princess’ big day.
“There’s no doubt Prince George and Princess Charlotte are hugely influential in the fashion stakes,” said Caroline Bettis, head of buying for childrenswear and nursery for John Lewis.
“Sales of knitted jumpers and red cords went through the roof once George was pictured wearing them.
“It’s clear that the traditional looks have become extremely popular for children and we expect the nation to continue to be inspired by the outfits of Royal offspring for many years to come.”
After the Prince was pictured in Crocs earlier this year, sales jumped 2pc compared to last year.