You won't believe how much 'brand Princess Charlotte' is already worth (and it's more than her brother George)
Princess Charlotte is hot on the heels of her mum, the Duchess of Cambridge, when it comes to her 'brand'.
While the clothes worn by her mother, from her Issa engagement dress to those KLK Bennett wedges, sell out in a matter of minutes thanks to the 'Kate effect', so do the items worn by the little princess in public.
Just hours after Kensington Palace released a photograph to celebrate the royal toddler's second birthday, visits to the website of UK department store John Lewis spiked, as parents desperately tried to add the embroidered yellow cardigan to their shopping basket.
The £10 (€12) jumper sold out in a few short hours.
And now it's estimated that Princess Charlotte's brand is worth a whopping £3 billion (€3.5 billion) despite the fact she has just turned two years old.
That's £1.5 billion a year people...
London based branded business valuation and strategy consultancy Brand Finance Group estimated she's worth more than her older brother Prince George who is worth £2.4 billion.
Speaking to Marie Claire, Brand Finance's marketing and communications director Robert Haigh said, "This is actually as simple as the relative size of the men's and women's fashion markets, by which I mean that Charlotte's endorsement effect will likely be felt across a much broader range of products and brands or types of clothing than will George's, allowing a greater scope for the monetization of her 'brand' and hence a higher value."
She's following in the footsteps of her mum who is estimated to be worth £4.7 billion.