Sunday 23 July 2017

You won't believe how much 'brand Princess Charlotte' is already worth (and it's more than her brother George)

Photo released by the Duke and Duchess of Cambridge of Princess Charlotte taken by her mother at Anmer Hall in Norfolk in April. The Duke and Duchess of Cambridge will celebrate their daughter's second birthday on Tuesday May 2. PRESS ASSOCIATION Photo. Issue date: Photo credit: The Duchess of Cambridge/PA Wire
Photo released by the Duke and Duchess of Cambridge of Princess Charlotte taken by her mother at Anmer Hall in Norfolk in April. The Duke and Duchess of Cambridge will celebrate their daughter's second birthday on Tuesday May 2. PRESS ASSOCIATION Photo. Issue date: Photo credit: The Duchess of Cambridge/PA Wire
Aoife Kelly

Aoife Kelly

Princess Charlotte is hot on the heels of her mum, the Duchess of Cambridge, when it comes to her 'brand'.

While the clothes worn by her mother, from her Issa engagement dress to those KLK Bennett wedges, sell out in a matter of minutes thanks to the 'Kate effect', so do the items worn by the little princess in public.

Just hours after Kensington Palace released a photograph to celebrate the royal toddler's second birthday, visits to the website of UK department store John Lewis spiked, as parents desperately tried to add the embroidered yellow cardigan to their shopping basket.

The £10 (€12) jumper sold out in a few short hours.

Kate Middleton and Prince William present Princess Charlotte to the world on the steps of the Lindo Wing at St Mary's hospital in London
Kate Middleton and Prince William present Princess Charlotte to the world on the steps of the Lindo Wing at St Mary's hospital in London

And now it's estimated that Princess Charlotte's brand is worth a whopping £3 billion (€3.5 billion) despite the fact she has just turned two years old.

That's £1.5 billion a year people...

In this undated handout image released by the Duke and Duchess of Cambridge, Prince George and Princess Charlotte at Anmer Hall in mid-May in Norfolk, England. (Photo by HRH The Duchess of Cambridge via Getty Images)
In this undated handout image released by the Duke and Duchess of Cambridge, Prince George and Princess Charlotte at Anmer Hall in mid-May in Norfolk, England. (Photo by HRH The Duchess of Cambridge via Getty Images)

London based branded business valuation and strategy consultancy Brand Finance Group estimated she's worth more than her older brother Prince George who is worth £2.4 billion.

Speaking to Marie Claire, Brand Finance's marketing and communications director Robert Haigh said, "This is actually as simple as the relative size of the men's and women's fashion markets, by which I mean that Charlotte's endorsement effect will likely be felt across a much broader range of products and brands or types of clothing than will George's, allowing a greater scope for the monetization of her 'brand' and hence a higher value."

She's following in the footsteps of her mum who is estimated to be worth £4.7 billion.

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