Thursday 29 January 2015

Surprise! Blake Lively’s lifestyle website ‘Preserve’ launches early

Published 22/07/2014 | 13:25

The website has gone live, a day earlier than scheduled.

On the homepage, 26-year-old Blake states modestly:

“Sitting down to write this editor’s letter has been the hardest thing I’ve done yet on my Preserve journey. I’m more intimidated than I should probably admit. I’m no editor, no artisan, no expert. And certainly no arbiter of what you should buy, wear, or eat. I am hungry, though—and not just for enchiladas. I’m hungry for experience. Everyone has a story to tell. This idea is the cornerstone of Preserve.”

Preserve is essentially an ecommerce website, which offers a “special type of curated lifestyle”, that looks quite like a Hipster's Pinterest feed.

The beautifully designed and easy to navigate site is centred around the themes of Taste, Style, Home, Intimacy, Culture and Wellness.

Among the items on offer are artisan food products like Curry Ketchup and Hot Fudge, as well as male and female clothing, accessories, kitchen utensils and interior decorations.

Below are some of the items currently available from

(Ps. A slice of the celebrity lifestyle evidently doesn’t come cheap.)


Black Truffle Salt, approx. €11.

14 dollars.jpg

Everyday Bowl, approx. €51.

70 dollars.jpg 

Mother Denim Jeans, approx. €203.

275 dollars.jpg

Mr. and Mrs. Spoons, approx. €19.

25 dollars.jpg 

Organic Hoops - Rose Gold, approx. €65

88 dollars.jpg 

World Marquee, approx. €1483.


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