Proof that Ivanka Trump's First Daughter status isn't damaging her brand
Ivanka Trump is proof that there's no such thing as bad publicity.
Ivanka's fashion label is thriving, despite the fact that it was subjected to a public boycott campaign since the presidential election last November.
G-III Apparel Group, the manufacturing firm behind the First Daughter’s company, as well as other fashion brands including Calvin Klein, DKNY and Tommy Hilfiger, has released its annual statement, noting that sales of Ivanka Trump licensed products rose to $47.3million (€44.3) in the year ending 31st January 2017.
This is despite the fact that major US fashion retailer Nordstrom and Neiman Macrus announced that they were dropping her brand in February and Donald Trump’s senior advisor, Kellyanne Conway was accused of violating federal ethics law for making an on-air sales pitch for the line of clothes and accessories.
Ivanka also came under fire for using her father's presidential platform to sell her products and started to distance herself from her brand, placing it in a trust controlled by her brother and sister-in-law, before accepting an official role within the White House as special assistant to the president.
Despite its impressive growth, the brand is still one of the smallest within G-III's total business. Its entire company sales hit $2.39 billion in the last year, meaning that Ivanka’s line accounted for just under 2 percent of revenue.
But Ivanka's company claims it saw record sales in February, despite the mounting campaign to boycott her brand.
The company says it had some of the highest performing weeks since the brand was launched two months ago, suggesting that the slew of controversies have not had a negative effect on the brand’s recent sales
“Since the beginning of February, they were some of the best performing weeks in the history of the brand,” Abigail Klem, the company's new president, told Refinery 29. “For several different retailers Ivanka Trump was a top performer online, and in some of the categories it was the [brand’s] best performance ever.”