Thursday 27 July 2017

Proof that Ivanka Trump's First Daughter status isn't damaging her brand

Inappropriate: Ivanka Trump wore her jewellery in a TV interview then pushed sales of it Photo: Jeff Swensen/Getty Images
Inappropriate: Ivanka Trump wore her jewellery in a TV interview then pushed sales of it Photo: Jeff Swensen/Getty Images
Jared Kushner and his wife Ivanka Trump walk off Air Force One with their children at Palm Beach International airport as they prepare to spend part of the weekend together with her father President Donald Trump at Mar-a-Lago resort on February 10, 2017 in West Palm Beach, Florida.
Ivanka Trump watches as German Chancellor Angela Merkel and U.S. President Donald Trump hold a joint news conference in the East Room of the White House in Washington, U.S., March 17, 2017. REUTERS/Jim Bourg
Ivanka Trump and husband Jared Kushner applaud as US President Donald Trump speaks during a joint session of Congress at the US Capitol in Washington, DC on February 28, 2017. / AFP PHOTO / MANDEL NGANMANDEL NGAN/AFP/Getty Images
Independent.ie Newsdesk

Independent.ie Newsdesk

Ivanka Trump is proof that there's no such thing as bad publicity.

Ivanka's fashion label is thriving, despite the fact that it was subjected to a public boycott campaign since the presidential election last November.

G-III Apparel Group, the manufacturing firm behind the First Daughter’s company, as well as other fashion brands including Calvin Klein, DKNY and Tommy Hilfiger, has released its annual statement, noting that sales of Ivanka Trump licensed products rose to $47.3million (€44.3) in the year ending 31st January 2017.

This is despite the fact that major US fashion retailer Nordstrom and Neiman Macrus announced that they were dropping her brand in February and Donald Trump’s senior advisor, Kellyanne Conway was accused of violating federal ethics law for making an on-air sales pitch for the line of clothes and accessories.

Ivanka Trump watches as German Chancellor Angela Merkel and U.S. President Donald Trump hold a joint news conference in the East Room of the White House in Washington, U.S., March 17, 2017. REUTERS/Jim Bourg
Ivanka Trump watches as German Chancellor Angela Merkel and U.S. President Donald Trump hold a joint news conference in the East Room of the White House in Washington, U.S., March 17, 2017. REUTERS/Jim Bourg

Ivanka also came under fire for using her father's presidential platform to sell her products and started to distance herself from her brand, placing it in a trust controlled by her brother and sister-in-law, before accepting an official role within the White House as special assistant to the president.

Despite its impressive growth, the brand is still one of the smallest within G-III's total business. Its entire company sales hit $2.39 billion in the last year, meaning that Ivanka’s line accounted for just under 2 percent of revenue.

Ivanka Trump, daughter of US President Donald Trump, her husband Jared Kushner, senior White House adviser, and their children walk off Air Force One at Andrews Air Force Base in Maryland on February 12, 2017 as they return from Florida with the president. / AFP / NICHOLAS KAMM
Ivanka Trump, daughter of US President Donald Trump, her husband Jared Kushner, senior White House adviser, and their children walk off Air Force One at Andrews Air Force Base in Maryland on February 12, 2017 as they return from Florida with the president. / AFP / NICHOLAS KAMM

But Ivanka's company claims it saw record sales in February, despite the mounting campaign to boycott her brand.

The company says it had some of the highest performing weeks since the brand was launched two months ago, suggesting that the slew of controversies have not had a negative effect on the brand’s recent sales

“Since the beginning of February, they were some of the best performing weeks in the history of the brand,” Abigail Klem, the company's new president, told Refinery 29. “For several different retailers Ivanka Trump was a top performer online, and in some of the categories it was the [brand’s] best performance ever.”

Ivanka Trump and husband Jared Kushner applaud as US President Donald Trump speaks during a joint session of Congress at the US Capitol in Washington, DC on February 28, 2017. / AFP PHOTO / MANDEL NGANMANDEL NGAN/AFP/Getty Images
Ivanka Trump and husband Jared Kushner applaud as US President Donald Trump speaks during a joint session of Congress at the US Capitol in Washington, DC on February 28, 2017. / AFP PHOTO / MANDEL NGANMANDEL NGAN/AFP/Getty Images

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