Saturday 10 December 2016

Nigella takes a TV tea break in new Typhoo advert

Published 14/01/2016 | 00:06

Nigella Lawson in her new TV advert for Typhoo Tea (Dave J Hogan/PA)
Nigella Lawson in her new TV advert for Typhoo Tea (Dave J Hogan/PA)

Nigella Lawson has said her new TV advert for Typhoo Tea is a "natural and happy fit".

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The celebrity chef and food writer has teamed up with the popular beverage to celebrate the simple pleasures of great tea moments.

The advert shows a relaxed and casually- dressed Lawson in a white shirt and jeans as she shares her recipe for a perfect tea moment.

Centred on a lazy Sunday, Lawson, 56, is depicted curling up on the sofa with a cup of Typhoo and a slice of chocolate cake.

Commenting on the partnership, Lawson said: "Typhoo has always been my everyday tea of choice, so when I was approached to work with them, it felt like a natural and happy fit.

"Everyone who knows me knows I never go anywhere without Typhoo in my handbag and I never leave the country without a box in my suitcase."

She added: "Everyone has their own way of savouring a moment of piece and quiet, and for me it's over a cup of tea, my essential luxury. A slice of cake is an indulgent extra."

Somnath Saha, CEO of Typhoo said: "The British love affair with tea is a serious business and we pride ourselves on producing such a great tasting brew.

"We are delighted to have Nigella's quality seal of approval on Typhoo as her every day tea of choice. We hope consumers will be inspired by our advert to share and celebrate their own recipes for great tea moments."

:: Typhoo's new Typhoo Moments TV advert starring Nigella Lawson launches on January 15 at 6.55am on ITV's Good Morning Britain.

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