Saturday 10 December 2016

Mum's the word for lingerie success

Wire Agencies

Published 14/06/2015 | 15:41

Rosie Huntington-Whiteley says she is happier in her wellies than on the red carpet
Rosie Huntington-Whiteley says she is happier in her wellies than on the red carpet

High-street model Rosie Huntington-Whiteley has said creating a lingerie range her mother or grandmother would be proud to wear helped her achieve 1.4 million sales last year.

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The 28-year-old told The Sunday Times's Style magazine she wanted to "make something for the people I really relate to" rather than for an exclusive few.

Rosie Huntington-Whiteley, who collects vintage lingerie, was given free reign by Marks and Spencer to come up with her own line. The 25-year-old says the range is:
Rosie Huntington-Whiteley, who collects vintage lingerie, was given free reign by Marks and Spencer to come up with her own line. The 25-year-old says the range is: "A balance between being young and modern whilst still being classic and sexy."

Having modelled for brands including Victoria's Secret and Burberry, the model joined forces with Marks & Spencer (M&S) to launch the line in 2011.

Since then, she has sold millions of pieces of lingerie and launched her own fragrance through the retailer - which has reportedly sold more than 45,000 bottles.

Rosie Huntington-Whitely
Rosie Huntington-Whitely
Rosie Huntington-Whiteley attends the Glamour Women Of The Year Awards at Berkeley Square Gardens on June 2, 2015 in London, England.
Rosie Huntington-Whiteley and Jason Statham

She said: "I grew up with M&S and my mum bought me my first bra from there.

"At heart, I think I'm the girl from Devon still, so it's much more interesting for me to make something for people I really relate to.

LONDON, ENGLAND - OCTOBER 16: Rosie Huntington Whiteley attends a photocall to launch her range of lingerie and nightwear for Marks & Spencer at Marks & Spencer Marble Arch on October 16, 2013 in London, England. (Photo by Ben A. Pruchnie/Getty Images)
LONDON, ENGLAND - OCTOBER 16: Rosie Huntington Whiteley attends a photocall to launch her range of lingerie and nightwear for Marks & Spencer at Marks & Spencer Marble Arch on October 16, 2013 in London, England. (Photo by Ben A. Pruchnie/Getty Images)
Rosie Huntington-Whiteley and Jason Statham
Rosie Huntington-Whiteley attends the Elle Style Awards 2015 at Sky Garden @ The Walkie Talkie Tower
Rosie Huntington-Whiteley promotes Burberry's new fragrance "Burberry Body"
Rosie Huntington-Whiteley

"Deep down, I feel much more comfortable in my welly boots with my mum up a field than I do at some fancy red carpet event in Hollywood."

M&S's head lingerie designer Soozie Jenkinson said Miss Huntington-Whiteley wanted to make a lingerie range for normal people from the start.

Rosie Huntington-Whiteley attends the
Rosie Huntington-Whiteley attends the "China: Through The Looking Glass" Costume Institute Benefit Gala at the Metropolitan Museum of Art on May 4, 2015 in New York City. (Photo by Larry Busacca/Getty Images)

"She was very clear that it should be a range that her mum could wear and that her grandmother would be proud of," she said.

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