Mum's the word for lingerie success
Published 14/06/2015 | 15:41
High-street model Rosie Huntington-Whiteley has said creating a lingerie range her mother or grandmother would be proud to wear helped her achieve 1.4 million sales last year.
The 28-year-old told The Sunday Times's Style magazine she wanted to "make something for the people I really relate to" rather than for an exclusive few.
Having modelled for brands including Victoria's Secret and Burberry, the model joined forces with Marks & Spencer (M&S) to launch the line in 2011.
Since then, she has sold millions of pieces of lingerie and launched her own fragrance through the retailer - which has reportedly sold more than 45,000 bottles.
She said: "I grew up with M&S and my mum bought me my first bra from there.
"At heart, I think I'm the girl from Devon still, so it's much more interesting for me to make something for people I really relate to.
"Deep down, I feel much more comfortable in my welly boots with my mum up a field than I do at some fancy red carpet event in Hollywood."
M&S's head lingerie designer Soozie Jenkinson said Miss Huntington-Whiteley wanted to make a lingerie range for normal people from the start.
"She was very clear that it should be a range that her mum could wear and that her grandmother would be proud of," she said.