Kendall Jenner 'devastated' over Pepsi ad backlash: 'This is the first controversial campaign she's involved in'
Kendall Jenner is reportedly "devastated" after the backlash against her controversial Pepsi ad.
The supermodel (21) starred in the now-pulled short film which was largely criticised for its out-of-touch message and being accused of trivialising the Black Lives Matter movement by recreating iconic police protest imagery - with Pepsi.
Jenner might star on the drama-packed Keeping Up With The Kardashians, but her most exciting storyline revolved around her pretending to smoke a cigarette in order to get her mother Kris Jenner to quit when she was a teenager.
In short, she's boring and her image is a reliable one so she isn't as well versed in adapting to controversy as her sisters are.
"This is the first controversial campaign she has been involved with. Even though she had nothing to do with the production and the message of the campaign, she will be blamed for this since she is the face," a source told ET Online.
"This is not a career breaker for her."
The insider added that she wasn't the right fit for the campaign, which literally anyone else could have told Pepsi if they'd just asked.
"The original intent of the commercial was to mirror all the global protests trying to make this world a more equal place for everyone," the source said.
"But they shouldn't have had a celebrity face tied to it if they wanted to try and send a strong message like this."
She has yet to comment publicly on the backlash.
Pepsi pulled the ad on Wednesday, admitting they "missed the mark" with their commercial.
"We did not intend to make light of any serious issue. We are pulling the content and halting any further roll-out," a statement read.
"We also apologize for putting Kendall Jenner in this position."