Wednesday 23 August 2017

Kendall Jenner 'devastated' over Pepsi ad backlash: 'This is the first controversial campaign she's involved in'

Kendall Jenner in the controversial new Pepsi ad
Kendall Jenner in the controversial new Pepsi ad
Kendall Jenner in the controversial new Pepsi ad
Kendall Jenner in the controversial new Pepsi ad
Kendall Jenner leaves her hotel on March 1, 2017 in Paris, France. (Photo by Pierre Suu/GC Images)
Kendall Jenner for La Perla's Spring/Summer 2017 campaign
Kendall Jenner
Kendall Jenner in the controversial new Pepsi ad
Caitlin McBride

Caitlin McBride

Kendall Jenner is reportedly "devastated" after the backlash against her controversial Pepsi ad.

The supermodel (21) starred in the now-pulled short film which was largely criticised for its out-of-touch message and being accused of trivialising the Black Lives Matter movement by recreating iconic police protest imagery - with Pepsi.

Jenner might star on the drama-packed Keeping Up With The Kardashians, but her most exciting storyline revolved around her pretending to smoke a cigarette in order to get her mother Kris Jenner to quit when she was a teenager.

In short, she's boring and her image is a reliable one so she isn't as well versed in adapting to controversy as her sisters are.

Kendall Jenner in the controversial new Pepsi ad
Kendall Jenner in the controversial new Pepsi ad

"This is the first controversial campaign she has been involved with. Even though she had nothing to do with the production and the message of the campaign, she will be blamed for this since she is the face," a source told ET Online.

"This is not a career breaker for her."

The insider added that she wasn't the right fit for the campaign, which literally anyone else could have told Pepsi if they'd just asked.

"The original intent of the commercial was to mirror all the global protests trying to make this world a more equal place for everyone," the source said.

Kendall Jenner in the controversial new Pepsi ad
Kendall Jenner in the controversial new Pepsi ad

"But they shouldn't have had a celebrity face tied to it if they wanted to try and send a strong message like this."

She has yet to comment publicly on the backlash.

Pepsi pulled the ad on Wednesday, admitting they "missed the mark" with their commercial.

"We did not intend to make light of any serious issue. We are pulling the content and halting any further roll-out," a statement read.

Kendall Jenner leaves her hotel on March 1, 2017 in Paris, France. (Photo by Pierre Suu/GC Images)
Kendall Jenner leaves her hotel on March 1, 2017 in Paris, France. (Photo by Pierre Suu/GC Images)

"We also apologize for putting Kendall Jenner in this position."

Online Editors

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