Sunday 21 December 2014

Gwyneth Paltrow hires 'reputation coach' to improve image

Published 28/06/2014 | 11:38

Gwyneth Paltrow
Gwyneth Paltrow
Gwyneth Paltrow and Chris Martin espoused conscious uncoupling.
She has come under fire for controversial comments
Paltrow at last year's Met Gala
She split with her husband Chris Martin this year
She's said to be in a rift with pal Beyonce

Gwyneth Paltrow wants to repair her damaged reputation, according to reports.

The Oscar winning actress has had a tough few months since the "conscious uncoupling" from husband of ten years, Chris Martin, in March. She has also been criticised for comments she made about working mothers, and so the mom-of-two has apparently called in a top reputation management expert to help her win the public round again.

"Gwyneth knows she's made a series of catastrophic errors in recent months, which she blames on the separation from Chris and her muddled state of mind," an insider told British magazine Heat. "She's been struggling to cope with single life since the split, despite the constant dates and the fact they're still living together."

The 41-year-old has reportedly hired Hunter Frederick, who has previously worked with Justin Bieber, Amanda Bynes and Lamar Odom after respective public controversies. It is suggested that he will take over the Iron Man actress' online accounts and draw up a detailed plan to rescue her reputation, which took a battering when she seemed to claim filming a movie was harder than being a mom with a 9-5 job.

"It's different when you have an office job, because it's routine...you can do all the stuff in the morning, then come home in the evening," she said to E! News. "I think to have a regular job and be a mom is not as... there are challenges, but it's not like being on set."

She has also posted a series of bizarre blogs on her lifestyle website, GOOP. But Hunter will reportedly work with her on how to use the Internet to her advantage.

Quintessentially is an international concierge service for millionaire celebrities such as Chris Martin and Gweneth Paltrow
Quintessentially is an international concierge service for millionaire celebrities such as Chris Martin and Gweneth Paltrow

"Hunter's firm will give Gwyneth media training sessions, which will show her how to repair her damaged reputation," the insider continued.

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