Sunday 11 December 2016

David Cameron's wife Samantha 'to set up fashion label' as he prepares to leave Downing Street

Cristina Criddle

Published 03/07/2016 | 13:11

British Prime Minister David Cameron (L) walks with his wife Samantha as he prepares to speak to the press in front of 10 Downing Street in central London on June 24, 2016.
British Prime Minister David Cameron (L) walks with his wife Samantha as he prepares to speak to the press in front of 10 Downing Street in central London on June 24, 2016.
Samantha Cameron with her Prime Minister husband, David
British Prime Minister David Cameron and his wife Samantha Cameron leave after voting in the EU Referendum at Central Methodist Hall, Wesminster on June 23, 2016 in London, United Kingdom. (Photo by Dan Kitwood/Getty Images)
British Prime Minister David Cameron and his wife Samantha Cameron leave Downing Street on May 8, 2015 in London, England. (Photo by Christopher Furlong/Getty Images)

The British Prime Minister’s wife Samantha Cameron is believed to be working on a new clothing label as her husband prepares to leave Downing Street by October.

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Crowned Vanity Fair’s International Best Dressed last year, Mrs Cameron (45) has been praised for her ‘Conservative charm’ and is known for her love of British designer labels such as Preen, Alexander McQueen, and Jonathan Saunders.

Mrs Cameron has already played a key role within the industry as Creative Consultant of Smythson and an ambassador to the British Fashion Council, and her sister, Emily Sheffield, is deputy editor of British Vogue.

Mrs Cameron is now reportedly planning to launch a fashion company with her former fashion aide Isabel Spearman, who used to shop and scout for Ms Cameron.

Samantha Cameron with her Prime Minister husband, David
Samantha Cameron with her Prime Minister husband, David

Ms Spearman (37) is said to have told the Mail on Sunday about their plans, indicating that the clothing brand had already been named.

Ms Spearman previously had a stint at the fashion designer Anya Hindmarch's office before assisting Mrs Cameron with her wardrobe while working for the latter’s mother, Lady Astor, at her furniture company, Oka.

The former fashion PR executive was then promoted to take control of Mrs Cameron’s diary on a salary of £60,000 (€71,500), before quitting the role last year to set up a brand image consultancy firm.

Now the pair are reportedly back in business and it is thought Mrs Cameron’s first collection could be introduced as early as next year.

British Prime Minister David Cameron and his wife Samantha Cameron leave after voting in the EU Referendum at Central Methodist Hall, Wesminster on June 23, 2016 in London, United Kingdom. (Photo by Dan Kitwood/Getty Images)
British Prime Minister David Cameron and his wife Samantha Cameron leave after voting in the EU Referendum at Central Methodist Hall, Wesminster on June 23, 2016 in London, United Kingdom. (Photo by Dan Kitwood/Getty Images)
British Prime Minister David Cameron and his wife Samantha Cameron leave Downing Street on May 8, 2015 in London, England. (Photo by Christopher Furlong/Getty Images)
British Prime Minister David Cameron and his wife Samantha Cameron leave Downing Street on May 8, 2015 in London, England. (Photo by Christopher Furlong/Getty Images)

Telegraph.co.uk

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