David Cameron's wife Samantha 'to set up fashion label' as he prepares to leave Downing Street
Published 03/07/2016 | 13:11
The British Prime Minister’s wife Samantha Cameron is believed to be working on a new clothing label as her husband prepares to leave Downing Street by October.
Crowned Vanity Fair’s International Best Dressed last year, Mrs Cameron (45) has been praised for her ‘Conservative charm’ and is known for her love of British designer labels such as Preen, Alexander McQueen, and Jonathan Saunders.
Mrs Cameron has already played a key role within the industry as Creative Consultant of Smythson and an ambassador to the British Fashion Council, and her sister, Emily Sheffield, is deputy editor of British Vogue.
Mrs Cameron is now reportedly planning to launch a fashion company with her former fashion aide Isabel Spearman, who used to shop and scout for Ms Cameron.
Ms Spearman (37) is said to have told the Mail on Sunday about their plans, indicating that the clothing brand had already been named.
Ms Spearman previously had a stint at the fashion designer Anya Hindmarch's office before assisting Mrs Cameron with her wardrobe while working for the latter’s mother, Lady Astor, at her furniture company, Oka.
The former fashion PR executive was then promoted to take control of Mrs Cameron’s diary on a salary of £60,000 (€71,500), before quitting the role last year to set up a brand image consultancy firm.
Now the pair are reportedly back in business and it is thought Mrs Cameron’s first collection could be introduced as early as next year.