Why the Kardashians as we know them will never be the same again
Kim Kardashian is effectively in hiding.
It's a tactic we've seen before, but under less serious circumstances - after the birth of both her children North (three) and Saint (10 months), the reality star wasn't pictured for more than two months as she got to grips with motherhood and also began the long road to shedding the first batch of her baby weight.
In 2013, after North, she wasn’t pictured for nearly nine weeks, instead preferring to spend her hours bonding with her baby daughter and hitting her home gym in a waist trainer. It was a move we’d come to expect from Kim when welcoming her son Saint in 2015 – we only see Kim when she wants her to see us, how she wants us to see her.
Nothing less than perfect works for Kim – this is a woman who admittedly takes three to four hours in hair and makeup getting ready every morning. And that’s not even including a red carpet.
This time around, we haven’t seen Kardashian for nearly six weeks and what’s more telling is that she hasn’t touched her social media accounts which reach more than a combined 100 million people.
This isn’t the move of a celebrity so driven to control the narrative she’s built around her career, but rather that of a traumatised woman having to re-evaluate how she lives her day-to-day life – regardless of her fame.
It goes without saying the Kardashians court publicity more than any other celebrity, both individuals or as a group. In addition to their no holds barred reality show (with four spin-offs) and countless tabloid headlines, Khloe, Kourtney et al. are all millionaires in their own right.
But they’re facing their toughest uphill battle yet – their queen wants to quit. For the biggest star on the biggest reality show to even contemplate leaving is more unthinkable than that of Caitlyn Jenner’s transition or Lamar Odom’s overdose.
When it came to Jenner, they had a stock answer ready to go and were largely praised as they were consistently portrayed as an understanding modern family to be heralded for their acceptance and forward thinking.
But when it comes to speaking about Kim’s ordeal, the family are uncharacteristically cagey, presumably at her insistence.
After the robbery during Paris Fashion Week last month, Khloe was designated to do damage control on The Ellen Show two weeks later.
But Kourtney, who has never been the smoothest media operator, remained stone silent when she was asked about Kim during a recent interview.
During a Q&A with an Australian news network, she simply stared frozen when asked about an update on Kim, (it’s suggested a publicist was reportedly telling her off camera not to speak). And it shows how unprepared the family is when it comes to keeping their cards close to their chest.
It’s reported that Kim is still uncertain about whether or not she wants to continue on the family’s hugely successful reality show and according to People, she has “zero desire to resume her old life”.
When we’re watching the Kardashians’ antics, we know we’re getting a watered down version of what they want us to see, but we still buy the story hook, line and sinker.
There’s an establishment of trust between us and them - in the same way that we welcome them into our home every week, they welcome us into theirs, albeit with a camera crew in tow and a hefty pay check for their troubles.
Khloe said the family saw the robbery as a “wake up call” to adjusting how exposed their lives are, which has always been by their design.
Kylie’s lip kits sell out because it’s the closest fans will get to living a fraction of the glamorous life she documents on Snapchat – whether it’s her €3.5m home or her collection of Birkin bags; Khloe has been able to launch a new denim line Good American because her struggles with weight and body image are a regular talking point on the programme and Kourtney has been able to remarket herself as a lifestyle expert because we’ve watched her design her homes for 12 seasons.
Insiders close to the family said they are all reconsidering how they live their lives (a newly released interview shot before the incident, Kim agreed she was the first person to “monetise the act of living”) but with an understandably heightened sense of awareness, we’re never going to see them completely at ease again.