#TBT: Remember when Calum Best and Georgia Salpa were a thing?
Calum Best has entered the Celebrity Big Brother house for what seems like the 765th time, but no, it's only his second.
A career reality tv "star", he first appeared on the show in 2015 and now she's back (with his mother Angie) for another crack at the title.
Before checking into the colour pop residence at Elstree Studios, there was another reality tv series in Ireland, which not only filled his bank balance, but also his heart - Celebrity Salon in 2011.
During the filming of the TV3 programme, which saw famous faces train as beauticians, he first hooked up with photocall model du jour Georgia Penna (nee Salpa).
And so, a new tabloid romance was born.
There were the carefully choreographed paparazzi shots on the beach,the magazine spreads, joint public appearances at nightclubs and they were constantly plagued by "showmance" allegations.
Although the relationship felt like years, it only lasted a few mere months before both had moved on.
Georgia's career skyrocketed in the UK with appearances in FHM, GQ and in 2012, she also appeared on CBB. Life under the microscope wasn't for her in the end and she opted for life away from the spotlight when she met now-husband Joe Penna in 2012.
The couple wed in a lavish Italian ceremony in 2015 and welcomed twin boys last year.
These days, you're more likely to find her jet-setting around the Caribbean, causing Insta-envy among her 350k+ followers and sharing updates of life as a mum instead of making nightclub appearances or posing on Grafton Street.
And she's grown rather allergic to over-sharing as she refuses to publicly share images of her sons faces in order to protect their privacy.
"I look at my Instagram as a fashion and fun account. None of my personal life is up there. My husband, our beautiful babies, our wedding, our general family life, I keep private and always have," she said.
"It's the most special and important thing to me, so I don't want to plaster it all over the Internet."
Calum (35), on the other hand, is in the middle of filming his 34th reality series so, there's that.