America's latest most generous boss? Jessica Alba...
Take a bow Jessica Alba.
The savvy Californian actress and business woman's company Honest is set to offer new parents 16 weeks of paid maternity and paternity leave beginning in early 2016.
Alba’s new policy will double that of tech giant Yahoo, which gives employees eight weeks potential for parental leave.
Alba made the announcement at a conference in San Francisco yesterday, according to The Hollywood Reporter.
"It will pay for itself," she is said to have told delegates.
"I love when we hire people who are parents, because I know they are going to multitask," Alba told the cheering audience.
Only 12 percent of private sector workers in the United States have access to paid family leave through their employer. Under the Family and Medical Leave act in the US, eligible employees are entitled to 12 unpaid weeks of leave, although, according to the Department of Labor, many cannot afford to do so due to financial pressures.
The Honest Company was recently valued at almost one billion dollars.
Alba founded the company in 2011 with Christopher Gavigan, Sean Kane and Brian Lee.
Honest's extensive website sells both cosmetics and skin care and includes more than 80 natural products free of harmful ingredients such as parabens and formaldehyde carriers.
“No one’s doing this type of performance with formulations that are this clean,” says Alba of competing brands. “You’re getting a luxury product for half the price.”
Prices range from $8 to $40, making the collection highly accessible, with their products targeting the 15 and 35 market.
The brand caters for normal, dry, and oily-skin needs and the range includes moisturisers, cleansers, sunscreen, eye creams, makeup wipes, and a starter kit containing sample sizes for newcomers to the brand, because Alba believes that if one product works the consumer will be coming back for more.